Related Content: Seth Godin

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Deliberately Uninformed, Relentlessly So [a Rant]

BY Seth Godin
Relevancy Score: 98

Many people in the United States purchase one or fewer books every year. Many of those people have seen every single episode of "American Idol." There is clearly a correlation here.READ»

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What Does Being a "Pro-Business" Politician Really Mean?

BY Seth Godin
Relevancy Score: 90

What makes a policy or a politician pro business? Lower minimum wage, weaken OSHA, cut corporate taxes. These are pro-factory policies, that make it easier for the factory to be more efficient, to have more power over workers, and to generate short-term profits. But "business" is no longer the same as "factory."READ»

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Blake Mycoskie, Founder and Chief Shoe Giver of TOMS Shoes

BY David D. Burstein
Relevancy Score: 21

After seeing countless shoeless impoverished children in Argentina, Blake Mycoskie started TOMS Shoes in 2006 with a simple idea: If you buy one pair of shoes, TOMS gives one pair of shoes to someone who needs them.READ»

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Getting Smart About the Hierarchy of Smart

BY Seth Godin
Relevancy Score: 49

Don't talk to all your employees, all your users, or all your prospects the same way, because they're not the same.READ»

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Do You Actually Care About Privacy?

BY Seth Godin
Relevancy Score: 68

If you cared about privacy you wouldn't have a credit card, because, after all, they know everything you spend money on. And you wouldn't use the phone, because somewhere, there's a computer scanning what you say.READ»

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What Shape Is Your Funnel?

BY Seth Godin
Relevancy Score: 76

Some funnels are more efficient than others. Expose your idea to ten of the right people and it catches on with three of them. Other ideas or offers need to be exposed to far more people (and go through more steps) before they're likely to convert someone.READ»

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Marketing to the Bottom of the Pyramid

BY Seth Godin
Relevancy Score: 90

A third of the world's population earns $2.50 or less a day. This disparity takes my breath away, but there's a flip side to it: That's a market of more than five billion dollars a day. Add the next segment ($5 a day), and you see that the poorest people in the world spend more than ten billion dollars to live their lives.READ»

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The Corporate Conscience

BY Seth Godin
Relevancy Score: 70

It's convenient and even comfortable to blame the anonymous actions of many working in concert on a evanescent brand or organization, but that starts you on an inevitable race to the bottom.READ»

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Pure Process: An Insider's Guide to the Business of Advertising Thinking

BY Simon Mainwaring
Relevancy Score: 48

"The Creative Process Illustrated" is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns.READ»

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It's Not About the Pizza and 7 Other Social Media Insights

BY Drew Neisser
Relevancy Score: 11

Everything you need to know to succeed in business you can learn from the Pizza delivery guy.READ»

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Survey: Those With E-book Readers Read 40% More Than Physical Book Readers

BY Dan Nosowitz
Relevancy Score: 43

The numbers are in: E-book readers might be the best thing to happen to reading in this country since Levar Burton.READ»

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Inception, Extraction, and the Socialization of Business

BY Brian Solis
Relevancy Score: 84

Every now and then, I draw comparisons between the things that inspire me offline in order to help spark creativity and evolution in all that I do online. Inception served as a catalyst for rethinking social media and how we use it to socialize not just our marketing efforts, but our business overall.READ»

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WANTED: Amazon Kindle, 3rd Generation

BY Dan Nosowitz
Relevancy Score: 18

Amazon's newest Kindle is the best digital reading experience on the market.READ»

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Best-seller Seth Godin Shuns Traditional Publishing, Backed by E-Books Data

BY Kit Eaton
Relevancy Score: 100

New York Times best-seller Seth Godin has had it with traditional publishing, and from now on his works will arrive digitally. More and more evidence backs him up: E-publishing is the future.READ»

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13 Business Books That Will Blow Your Mind

BY Rich Brooks
Relevancy Score: 67

There are business books that teach you how to balance your ledger, hire the right people, and manage your cash flow. These aren't those books. These are the books that open your mind to new ways of doing business. Take a look at these 13 mind-blowing business books and add your own suggestions on what was left out.READ»

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Summer Reading Picks From Dan Pink, Seth Godin, Eliot Spitzer, and More

BY William Taylor
Relevancy Score: 100

As summer arrives, there's the hope that we can carve out a bit of time to read one or two books that may leave a mark after we've returned to the grind. I reached out to a diverse collection of thinkers, writers, and entrepreneurs and asked what non-business writing has had a big impact on them. They sent back an intriguing collection of fiction, science fiction, and history books.READ»

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Entrepreneur Interview: Lessons in Free and Digital Community

BY David Capece
Relevancy Score: 100

Chris Anderson points out in his latest book, Free: The Future of Radical Price, we are in an age where internet users can find information for free that was formerly sold for top dollar...READ»

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Reel Roulette, the SFW Motion-Design Video Site

BY Addy Dugdale
Relevancy Score: 85

Spin-offs from ChatRoulette have been many, varied and, to the most part, a bunch of bollocks. ReelRoulette, however, is not. It's a very clever Web site that lets motion-video designers share their showreels with potential clients ...READ»

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Squaring the Circle...in 5 Minutes! Expected Innovation/Quality vs. Employee Fear/Distrust

BY Cali Williams Yost
Relevancy Score: 100

For the last few days, I’ve been prepping for an upcoming panel at Columbia Business School entitled, The Post-Recession Workplace. My message is going to be simple—the world has changed; therefore, we need to ...READ»

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The Power of a T-Shirt

BY Ted Eleftheriou
Relevancy Score: 26

How a $3 - $5 investment produced an ROI of over $172,000. What have you given away lately?READ»

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Making Up for a Small Budget

BY Drew Neisser
Relevancy Score: 22

How e.l.f. cosmetics achieved beautiful growth in an ugly economy thanks to a marketing makeover by CMO Ted Rubin. READ»

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Examining Type A Consumers: Segments, Stats, Brands, Facts

BY David Capece
Relevancy Score: 47

What does the lady with 30 coupons in the check out line have in common with a Twittering gear head? Both are pro-active in either searching for the best deal or building a digital network of followers. Type A individuals know...READ»

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Voodoo Doughnut: Getting Noticed in a Crowded Market

BY Dan Heath
Relevancy Score: 61

You probably compete in a crowded marketplace. You might have to compete with bigger companies who have more established brands. So how do you stand out? Let's take some inspiration from a shop called Voodoo Doughnut in Portland. READ»

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When I Ask Your Opinion

BY Donna Karlin
Relevancy Score: 100

This morning in Seth Godin's blog, he wrote about "When I want your opinion, I'll ask for it" -- it triggered some of the dynamics of what's been happening on Boards I'm involved in, my client's worlds and some of what my colleagues ...READ»

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The Women's Business Tribe

BY Melissa Dutmers
Relevancy Score: 100

Powerful tribes aren't open to everyone. The exclusivity makes it work. In this case, the exclusivity will come from three things: 1. Only women will be in this tribe (sorry guys). 2. Women selected for this tribe will be remarkable, unconventional, and represent powerful women that support one another. 3. Moxie is required. READ»

Topic: Seth Godin