It was the only Super Bowl ad that stopped me cold: Was that really Kermit the Frog, shilling his froggy self in the second quarter? And was he actually sitting on top of an SUV??? I mean, sure it was a hybrid SUV, the Ford Escape ...READ»
In its new fund-raising campaign, Sesame Workshop, the non-profit organization behind Sesame Street, is highlighting its role in the global media marketplace: it calls Sesame Street the “longest street in the world – a boulevard ...READ»
Does Oscar the Grouch really celebrate anything? With grumbling perhaps! One of TV's most famous curmudgeons would rather kvetch his way through today, his birthday, and this year, which marks Sesame Street's 40th year on ...READ»
Perhaps the thing I admire most about A.G. Lafley, who recently stepped down after running Procter & Gamble for a decade, is that, in contrast to so many other CEOs, he doesn't pretend for a second that he discovered a new way to manage, or that his success resulted from any mysterious and complicated methods.READ»
As my little girl grows up and gets interested in television and "brands" that appeal to her, I can't help but think of those of my own early childhood. The brand she is exposed to the most is Sesame Street: It started with her ...READ»
As smartphones and handheld computers move into classrooms worldwide, we may be witnessing the start of an educational revolution. How technology could unleash childhood creativity -- and transform the role of the teacher.READ»
Greenscreening is about to make the leap from dodgy movie and TV special effect to a home entertainment social game in the style of Guitar Hero. At least, that's what YooStar, who'll be marketing the new device, is ...READ»
While Comcast continues to woo Disney, the Mouse House acquires the Muppets from the Jim Henson Co. The deal does not include the Sesame Street characters, which were purchased by Sesame Workshop two years ago. Comcast officials ...READ»
Colleen Aylward recruits talent for some of the hottest Internet companies around. If you want to win the best people, she says, you've got to understand the new rules of dotcom hiring.READ»
Zoë Baird and her colleagues at the Markle Foundation have embraced a daring approach to the risk-averse world of philanthropy. The results have been remarkable -- and controversial.READ»
Lynette Carolla and Teresa Strasser, co-hosts of The Parent Experiment, are part of a movement that’s blurring the lines between terrestrial radio and podcasting. As part of the ACE Broadcasting Network, they currently claim the top ...READ»
I’ll admit that it’s hard to write compelling headlines or catchy taglines. While sometimes, sayings make communications stronger (The simple “Yes we can” propelled Obama’s campaign), they can quickly become a danger zone ...READ»
With Nintendo, MTV, and MySpace all competing for the attention of America's youth, along comes a live show like UniverSoul Circus that tries to set them free with its unique re-imagining of live family entertainment.READ»
In an economy where every company wants to be recognized as a thought leader, Pam Alexander and Andy Cunningham are reinventing how you get your message out.READ»
Corning Inc.'s Sullivan Park research facility is one of the most creative places in the world -- a place where brilliant (and unruly) scientists literally invent the future.READ»
The giant Danish toymaker has a history and a reputation that most companies can only dream of. Yet its efforts to change and grow with the times just won't click.READ»
