BYAllyson Kapin Relevancy Score: 100 Mon Jan 19, 2009 at 10:45 AM
On a December Wednesday morning Scott Monty, Ford Motor Company’s social media strategist (aka Global Digital and Multi-Media Communications Manager) woke up to a potential PR nightmare and it had nothing to do with the bailout. ...READ»
BYLydia Dishman Relevancy Score: 95 Thu Sep 17, 2009 at 10:50 AM
These social media pros practice the fine art of the trust makeover, proving that Twitter and Facebook are now as important as a firm handshake and a look in the eye.READ»
BYValeria Maltoni Relevancy Score: 39 Sun Jul 12, 2009 at 8:36 PM
Social media is rarely the work of only one person, especially when it comes to implementations done by organizations. Today however, I wanted to talk about the difference that one person made in each of three companies - even though ...READ»
Las Vegas was host to Blog World '09, the nation's first and largest conference on blogging. While it may seem imprudent to put the shenanigans of Sin City nightlife under the microscope of the most public medium in human history, the ...READ»
Are you thinking about waging your own social media campaign? I interviewed Scott Monty, social media guru at Ford, to see how others could learn from their popular ‘Fiesta’ experiment, which profiles 100 Ford Fiesta beta testers ...READ»
