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Topic: Scott Monty

  
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Can Ford's New Social Media Strategy Help It Become the Leading Social Automotive Brand?

BY Allyson Kapin
Relevancy Score: 100

On a December Wednesday morning Scott Monty, Ford Motor Company’s social media strategist (aka Global Digital and Multi-Media Communications Manager) woke up to a potential PR nightmare and it had nothing to do with the bailout. ...READ»

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5 Trust Agents Who Are Changing the Face of Twitter

BY Lydia Dishman
Relevancy Score: 95

These social media pros practice the fine art of the trust makeover, proving that Twitter and Facebook are now as important as a firm handshake and a look in the eye.READ»

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The New Faces of Social Media

BY Mark Borden
Relevancy Score: 91

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

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Ford Speaks: How to Sell Cars and Influence People

BY Mark Borden
Relevancy Score: 53

This interview is part of our ongoing series related to The Influence Project. Scott Monty is the global digital communications chief for the Ford Motor Company, and full disclosure, a force to be reckoned with in The Influence ...READ»

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What Other Automakers Can Learn from Alan Mulally

BY JD Rucker
Relevancy Score: 43

In September, 2006, then-CEO of Ford Motor Company William Clay Ford Jr. took a risk. In search of his own replacement, his offers were passed up by a pair of respected automotive leaders, so he did something few (if any) anticipate: he hired an aeronautical engineer to lead his own company. The rest is turning into history.READ»

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Twitter Creator Jack Dorsey on Plane Crashes, the Ghost of Britney Spears, and the Difficulty of Defining Influence

BY Mark Borden
Relevancy Score: 39

If you're addicted to crafting the perfect 140 character tweet haiku, you can thank--or curse--Twitter creator Jack Dorsey. The former taxi, courier and emergency services dispatcher--and current Twitter chairman and CEO of credit card payment company Square--believes there's a universe in every tweet and that less can lead to so much more.READ»

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When it Comes to Customer Service, Action Speaks Louder than Words

BY Valeria Maltoni
Relevancy Score: 39

Social media is rarely the work of only one person, especially when it comes to implementations done by organizations. Today however, I wanted to talk about the difference that one person made in each of three companies - even though ...READ»

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Where to Start if Your Brand Wants to Build an Online Community

BY Simon Mainwaring
Relevancy Score: 37

While it can be argued that social media is broadcast word of mouth marketing, to treat it as such is to overlook the key to social media success. Brands like Zappos, Starbucks, and Ford have large communities because they talk tirelessly to their fans or followers.READ»

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Blog World '09: Tips from Social Media Pros

BY Gregory Ferenstein
Relevancy Score: 36

Las Vegas was host to Blog World '09, the nation's first and largest conference on blogging. While it may seem imprudent to put the shenanigans of Sin City nightlife under the microscope of the most public medium in human history, the ...READ»

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Raw Honesty as a Social Media Strategy (Part 2): Ford Motors

BY Gregory Ferenstein
Relevancy Score: 32

Are you thinking about waging your own social media campaign? I interviewed Scott Monty, social media guru at Ford, to see how others could learn from their popular ‘Fiesta’ experiment, which profiles 100 Ford Fiesta beta testers ...READ»

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What Do Obama's New Fuel Economy and Emissions Standards Mean for Automakers?

BY Ariel Schwartz
Relevancy Score: 24

After decades of hemming and hawing, the U.S. government has finally hashed out concrete fuel economy and emissions standards for cars and light trucks. The new rules, generated by the National Highway Traffic Safety Administration ...READ»

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Why Going Social Can Make or Break the Automotive Industry

BY JD Rucker
Relevancy Score: 21

The car business has been notoriously slow at embracing aspects of the Internet since the beginning. Social media is no exception. In 2010, more in the industry from manufacturers down to dealers will learn to engage in social media or be left behind.READ»

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21 Twitter Tips From Socially Savvy Companies

BY Brian Solis
Relevancy Score: 18

Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.READ»