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Topic: Scott Cook

  
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How to Unleash Your Human Potential

Intuit founder Scott Cook explains why rapid experimentation and customer-centric ideas can change your business. READ»

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Conspiracy of Change

How do you overthrow a successful company? Intuit, one of the world's great software firms, was on the verge of losing its leadership position. Until it vowed to reinvent itself.READ»

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Relaunch!

Unit of OneREAD»

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Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

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Think Ahead: Scott Cook

A dispatch from PC Forum 2001.READ»

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Listener Runner-up: Intuit

Intuit has many ears, open to the Voice of the Customer.READ»

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Fast Talk: Being Interactive

Barry Diller's InterActiveCorp aims to acquire top businesses in a bunch of markets, then get them to work together to build a winning suite of online brands. So many companies crash on the rocks trying to create synergies. How do IAC's leaders do it?READ»

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Sudden Impact

There are few career moments as exciting -- and these days, as perilous -- as taking over the top job at a company, business unit, or department. But what exactly do you do once you're in charge? How do you jumpstart growth in a slow-growth environment? How do you clean up the mess you inherited? How do you unleash big ideas in cautious times? From the CEO of a high-profile software company to the new owners of a 127-year-old restaurant, four leaders offer 8 tactics to make a sudden impact.READ»

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Multilogue

"What I do best is share my enthusiasm." -- Bill Gates Missy Woodruff rarely said a word about the Coca-Cola Co. After all, as the niece of the late Robert Woodruff -- arguably the person most responsible for constructing this ...READ»

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Silicon Valley Gets Potomac Fever

Doerr. Barksdale. Cook. Andreessen. Polese. Minor. They've changed business forever. Now they've set their sights on Washington.READ»

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Grand Masters

Past Customer Service Champions share their customer service experiences.READ»

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Values Don't Change

The last two years at Intuit have brought tumultuous, deep-seated changes. But in periods of transformation, what stays the same? "Values," says Scott Cook. "The best companies stand for something. In our case, it is to do right by ...READ»

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John Doerr's Startup Manual

If you could ask only one person for advice about starting a company or joining a startup, chances are you'd pick John Doerr.READ»

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The Beauty of Simplicity

Marissa Mayer, who keeps Google's home page pure, understands that less is more. Other tech companies are starting to get it, too. Here's why making things simple is the new competitive advantage.READ»

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How to Go Public When You Go Public

Jerry Weissman teaches high-tech stars such as Cisco, Intuit, and Yahoo! how to talk to money. It's a lesson worth listening to.READ»

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Hire Today, Gone Tomorrow?

Tough question: How can you hold onto your best people? Honest answer: You probably can't. The real goal is to keep great people working with you, even after they've stopped working for you.READ»