Topic: Sapient Corporation

Culture Team Leader

Job titles of the Future: Courtney DickinsonREAD MORE›

Nitro's 'Best Job' Campaign Wins Cyber Lions Grand Prix in Cannes

One of the buzziest campaigns we've seen in a long time tops three categories in the advertising awards festival.READ MORE›

E-Lab

Previously featured in issue 5, page 105 Experience matters -- now more than ever -- for E-Lab LLC, a savvy research and design consulting group with a singular insight on the consumer experience. In October 1996, when Fast Company ...READ MORE›

Don't Mess With Success

My Smartest Mistake: Recognize personal success in your present job.READ MORE›

Introducing Guest Blogger Gaston Legorburu: Taking His "Think Tank" to Cannes

I've never met Sapient's Worldwide Chief Creative Officer Gaston Legorburu, but if I wanted to connect with him this week, my best bet would be to hang around bars in Cannes after midnight. That's where the real business of ...READ MORE›

It Takes Two

If you want to go places, don't go it alone. Whether you're starting a new company or leading change in a big one, your best ally is a great partner. But do partners have to like each other? Must someone be in charge? And how do you know when it's over?READ MORE›

Gone, but Not Forgotten

No company likes to dismiss its talented employees because of a rotten economy. But there's a way to keep people working with you even after they stop working for you. Here is a five-point program on how to build a successful alumni network for your company.READ MORE›

Big Winner at Cannes? SWAG

The most sought after prize at Cannes this week, aside from those fancy little lions...READ MORE›

Cannes, Day Two: Digital Finally Gets Some Respect

At a festival built on traditional advertising, interactive finally gets invited to the party.READ MORE›

• Gaston Legorburu's Creative Think Tank blog

Advertisers in Issue 30

2Bridge www.2bridge.com 3Com Palm Computing www.palm.com Absolut www.absolutvodka.com Acura www.acura.com Aetna www.aetnaushc.com AG Communication Systems www.agcs.com Alltel www.alltel.co.uk American Century www.americancentury.com ...READ MORE›

Our Man in Cannes: On the Ground at the International Advertising Festival

This week's expert designer brings us the winners, the losers, and, most importantly, the parties from the annual Cannes Lions awards.READ MORE›

• Gaston Legorburu's Creative Think Tank blog

No, I Don't Want to Be Friends With My Butter: Brand Relationships for the Social Media Era

While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. ...READ MORE›

Cannes, Day Three: Steve Ballmer, Media Visionary?

The man of the year named by the world's biggest advertising awards.READ MORE›

• Gaston Legorburu's Creative Think Tank blog

Design Rules

Unit of OneREAD MORE›

Mentors to the Masters

Introducing the six-person, all-star jury -- drawn from academia, business, and design -- who helped select this year's masters.READ MORE›

Scient's Near-Death Experience

The leaders of Scient Corp. built a thriving, fast-growing consulting firm that owed its very life to the Internet economy. Then the dotcoms imploded -- and many of Scient's customers folded. Here's how the firm is preparing for the next economy.READ MORE›

Digital Matters - Issue 33

"You don't have to be a tyro to see that the traditional consulting model still applies."READ MORE›

The Reinvention(s) of Sophia Collier, Part 2

Sophia Collier wrote her autobiography at age 21, founded her first company a few years later, and then took on the mutual-fund industry. Now she's set her sights on the cable-TV power structure. Why can't this woman sit still? And what can you learn from her entrepreneurial journey? A two-part feature.READ MORE›