While brands still try hard to "crack the Social Media code," most seem to understand consumers no longer find the prospect of being friends with a brand more engaging than the single click it took to fan the brand page on Facebook. ...READ»
I've never met Sapient's Worldwide Chief Creative Officer Gaston Legorburu, but if I wanted to connect with him this week, my best bet would be to hang around bars in Cannes after midnight.
That's where the real business of ...READ»
Sophia Collier wrote her autobiography at age 21, founded her first company a few years later, and then took on the mutual-fund industry. Now she's set her sights on the cable-TV power structure. Why can't this woman sit still? And what can you learn from her entrepreneurial journey? A two-part feature.READ»
Previously featured in issue 5, page 105
Experience matters -- now more than ever -- for E-Lab LLC, a savvy research and design consulting group with a singular insight on the consumer experience.
In October 1996, when Fast Company ...READ»
No company likes to dismiss its talented employees because of a rotten economy. But there's a way to keep people working with you even after they stop working for you. Here is a five-point program on how to build a successful alumni network for your company.READ»
The leaders of Scient Corp. built a thriving, fast-growing consulting firm that owed its very life to the Internet economy. Then the dotcoms imploded -- and many of Scient's customers folded. Here's how the firm is preparing for the next economy.READ»
2Bridge www.2bridge.com 3Com Palm Computing www.palm.com Absolut www.absolutvodka.com Acura www.acura.com Aetna www.aetnaushc.com AG Communication Systems www.agcs.com Alltel www.alltel.co.uk American Century www.americancentury.com ...READ»
If you want to go places, don't go it alone. Whether you're starting a new company or leading change in a big one, your best ally is a great partner. But do partners have to like each other? Must someone be in charge? And how do you know when it's over?READ»
