Last night I spoke to a group of students at Alma College, a small liberal arts college in the very center of Michigan, about the economic crisis and the election. This state, of course, has been one of the canaries in the coal mine ...READ»
Just as companies seek to re-engineer the value propositions of their products, managers should consider doing the same. Companies do it by adjusting the features, benefits and pricing of their offerings; managers do it by ...READ»
