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Topic: SCI FI Channel

  
MARKETING   |  Comment

Praising Small Packages

I enjoyed the New York Times' article about the Sci-Fi Channel. As our reader's have read, low budget films can mean high profits. It is the same with almost any art form, the small and reliable product will result in steady gains. ...READ»

BLOGGING   |  Comment

Blogs = Box Office or Nielsen Ratings Gold!

The television series Secret Diary of a Call Girl debuts on Showtime tonight. The show's subject is readily apparent. The background of the show needs explanation: It's a British series that first aired there in September. It is ...READ»

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Dear SyFy, Imagine Greater - Please!

The Sci Fi channel announced that it was changing its name to SyFy a few months ago, and the switch happens tomorrow. Unfortunately Bruce Willis is not going to rescue us from this colossal attack of bad branding and phonetic foolishness.READ»

INNOVATION   |  Comment

More than Window Dressing

Neverstop's experiential marketing campaigns help clients such as the Sci Fi Channel, DKNY, and Liz Claiborne build brands, promote products, and connect with customers.READ»

Fast Talk: Inside the Mind of a Cylon

Ronald D. Moore Executive Producer, Battlestar Galactica Los Angeles, California Ronald D. Moore, 43, has created fanatical followers for the Sci Fi Channel by using the Internet to let fans see the inner workings of his ...READ»

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Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»

The Question

What do people want from a Web site? In our new tech column, we tell you why there's no easy answer on thriving in the ever-shifting digital landscape.READ»

Luggage Makes the Man

Is it true that you are what you stash in the overhead bin? We accosted a sampling of business travelers to learn what a suitcase must do to win the affection of the road-warrior elite.READ»

Venture Capital Wars: Strategic Investors Strike Back

Strategic vs. Traditional Investors: The Lowdown From a Venture Capital Vet

Every so often, I hear an early-stage venture capitalist warn a roomful of entrepreneurs about the pitfalls of taking money from strategic rather than traditional investors. Time for a rebuttal. READ»