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Topic: Ruth Sherman

  
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Interview with Jennifer Abernethy, Author of “The Complete Idiot’s Guide to Social Media Marketing"

There are a lot of pretenders out there, self-appointed experts who claim the mantle of Social Media guru, but very few who are the real deal. Jennifer Abernethy is the real deal. Abernethy was a former million-dollar per year ...READ»

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A Stunning Leadership Vacuum

Since my topic is leadership, it is timely to comment on the goings on in the world of high finance. In addition, my base of operations is none other than Greenwich, CT, an epicenter of the disaster. Greenwich, as many know, is ...READ»

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Clinton and Palin: Women Win The Speechstakes

Boy, it's a great time to be a speech expert as well as a leading authority on political communication. And both political parties provided a great show, particularly the speeches of Hillary Clinton and Sarah Palin. They each had a ...READ»

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Recession = Opportunities To Communicate

Things are tough out there. Really tough. Everyone I speak to has a story – cancelled contracts, price pressure, layoffs, disappearing clients. In my own experience, the slowdown was abrupt. Through June, I was working at capacity. ...READ»

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Music From The Heart

I’ve been learning about “el sistema,” the Venezuelan music-training program that has been offered to over 300,000 impoverished Venezuelan children.The brainchild of Jose Antonio Abreu, a Ph.D. in petroleum engineering who ...READ»

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Manners Matter More Than Ever

With the world as competitive as it is, and the economy uncertain at best, it should come as no surprise that we should use any and all available advantages. Having impeccable manners and understanding the rules of etiquette are ...READ»

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Gladwell on Talent Selection

I just got back from the American Society for Training & Development’s International Conference and Exhibition in San Diego where I was a speaker. This was a great conference – one of the best I’ve ever been to and I’ve ...READ»

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"Sweetie" And Sibling Terms: Never OK In Business

The dust-up over Barack Obama’s calling a reporter “sweetie” seems to have died down. So it’s a good moment to discuss what it means when diminutive forms of address are used in business and professional contexts. I admit ...READ»

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Don’t Get Caught Long -- Use SALES

I was working with a team of technology professionals yesterday and turned them onto my tool, SALES. I designed SALES to help clients quickly organize their thoughts so if they found themselves having to report on something ...READ»

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Jenna Bush Makes Parents Look Good

I was watching Larry King last week and happened to catch the segment with guests Laura and Jenna Bush. They were there promoting their new children’s book, Read All About It. I haven’t really followed the Bush children. Except ...READ»

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Welcome Back, Comma.

I have noticed that the lowly comma is making a return to written communication. I have missed it terribly over the past several years and so it is good to see it back. I had always wondered why it got lost. In asking friends and ...READ»

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Obama's Leakage

Oh, boy, how quickly things can change. As a leading authority on political communication, it’s been fascinating to watch Barack Obama’s recent communication struggles. It didn’t seem possible just a short month or so ago [see ...READ»

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Style IS Substance: The Magic Of Obama

Most people who know me know I'm fascinated by political communication and in fact, it has become an area of expertise for me. Today, I was quoted in the Washingon Post on Barack Obama's speaking style and earlier this month I was ...READ»

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Leadership: When My Fingers Do The Talking

I've noticed a funny phenomenon when I type: My fingers sometimes type out words that are spelled similarly or may even be derived from the word I intended, but are not. I notice other people also do this. It seems to happen ...READ»

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Leadership: When My Fingers Do The Talking

I've noticed a funny phenomenon when I type: My fingers sometimes type out words that are spelled similarly or may even be derived from the word I intended, but are not. I notice other people also do this. It seems to happen ...READ»

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Leadership: When My Fingers Do The Talking

I've noticed a funny phenomenon when I type: My fingers sometimes type out words that are spelled similarly or may even be derived from the word I intended, but are not. I notice other people also do this. It seems to happen ...READ»

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Leadership: Ignorant Expertise

Last weekend I purchased a Panasonic DVD recorder. It came with the usual manual and quick-start setup guide. I’m not a techie, but I’m no slouch; I know how to follow directions. Well after 2 hours of following the instructions ...READ»

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Leadership: Treat Your Customers Well

Just before Christmas, my Canon mini-dv camcorder broke. Not great timing, obviously, but what could I do but try to get it fixed? I knew I wouldn’t have it on the holiday itself and I was under no illusions that I would be able to ...READ»

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Leadership: Directors of First Impressions

A couple of months ago, I was a visitor at the New York headquarters of a big international law firm. When I walked into the firm’s beautiful offices, I was greeted by an impressive woman of years. I handed her my pass, which had ...READ»

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Leadership: In Iowa, The Best Communicators Won!

The results of the Iowa caucuses are in and, no surprise to me, the best communicators won. Both Barack Obama and Mike Huckabee may have thin resumes, but their ability to inspire, motivate and persuade are unparalleled among the ...READ»

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Leadership: Show, Don't Tell -- The Professor v. The Candidates

Happy New Year! I had a chance to catch up on some reading over the holidays and one thing I had set aside was an article in the New York Times about Professor Walter H.G. Lewin, a physics professor at MIT who has become known for ...READ»

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Leadership: 2007 Communication Successes Hall Of Fame

Last week, I posted my Communication Faux Pas Hall of Fame. This week, it’s the successes that get the ink, profiling those who went the extra mile and communicated well. Unfortunately, to come up with my 11, I really had to look ...READ»

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Leadership: 2007 Communication Faux Pas Hall Of Fame

As of this post, I will have been a Fast Company blogger for exactly a year. It’s been a great ride, working with the folks at Fast Company, especially Lynne d Johnson, who has been an enormous help from he very beginning. It’s ...READ»

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Leadership: Have Patience

First, an update to my blog post of October 17, “Bear Naked Entrepreneurship,” about Bear Naked Granola’s Kelly Flatley and how she built her company. Kellogg’s just bought Bear Naked for something approaching $120 million! ...READ»

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What's In A Name? A Lot, It Turns Out

Back in August, I wrote a post on the re-branding of Washington Mutual as WaMu. I didn’t like the way the new name sounded and still don’t. More recently, there has been a blast of ads from the pharmaceutical industry for new ...READ»