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Topic: Roy Spence

  
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Fast Talk: Smarter Moves for Tougher Times

A roundtable of seasoned business leaders assembled in Dallas to come up with short-term tactics for surviving the downturn and long-term strategies for winning in the future.READ»

Creativity is in the Detail, and Everywhere…

Companies need to allow employees to liberate their inherent creativity, rather than squash it as most do. Tapping one's inner creativity within a destination-driven society requires the courage to slow down and reflect inwards. READ»

The Toughest Question in Business*

*If You Answer Honestly Yesterday, I wrote about the power of originality in business -- and just how rare is it to discover companies, executives, and entrepreneurs with a truly distinctive take on their industry. Of course, few ...READ»

Greetings from Idea City

Southwest Airlines, Wal-Mart, and the PGA Tour stop here first for their ad campaigns. Inside the new headquarters of GSDM, home of the scarcest resource in business: great ideas.READ»

The Creative Class<sup>SM</sup> -- Reshaping Brands and the World

Part IV: The Growth of a Brand. Karen Post offers branding lessons from a social-networking start-up.READ»

Take The Maverick Challenge

It's been great fun to serve as a guest-blogger on the Fast Company Web site, and to have a "virtual soapbox" for the ideas in our new book, Mavericks at Work. In the book, and over the course of this week, I've made the case as ...READ»