Topic: Ronald McDonald

It's in the Cards

To help celebrate Advertising Week in New York City next month, the organizers have developed a digital trading card collection featuring icons such as Ronald McDonald, Mr. Clean, and McGruff the Crime Dog. Not only can you play an ...READ»

Panel Paralysis

So here's a question to mull during Ad Week in New York: why is the ad industry -- which is obsessed with the idea of building brands, consumed with engaging the consumer, preoccupied with massaging the message -- so often so ...READ»

Ronald McDonald, Chief Propaganda Officer

So Ronald McDonald got promoted. He's now Chief Happiness Officer at McDonald's. Congrats, Ronnie! What a well-deserved promotion. And overdue too. But this isn't some deal where he's been kicked upstairs to make balloon animals ...READ»

Responsible Fast Food?

McDonald's today releases its second "corporate responsibility report" (the first appeared in 2002--and I guarantee you that nearly every word written about it will wryly point out the hypocrisy of such an effort from a company that ...READ»

Reviving Old Brands

There seems to be a renaissance of seasoned names working to reinvent their brands afoot. Coca-Cola recently named its new marketing chief: Charles Fruit. Fruit, 57, was picked by Chief Executive E. Neville Isdell, who hopes he'll ...READ»

Made to Stick: The Gripping Statistic

We're awash in data. Here's how to make yours matter.READ»

The Gripping Statistic: How to Make Your Data Matter

We're awash in data. Here's how to make yours matter.READ»

• How Comedians Clarify Brain-Fuzzing Stats

Once upon a Brand: Part Two

The goal of a brand is to connect to the market with emotion and relevance. Make it an engaging, enjoyable experience; have a premise, point, obstacle/solution; and be memorable. Applying storytelling principles to a brand strategy ...READ»

Sustainability: It's Not About Light Bulbs

To many people, sustainability means solar panels, wind turbines and LEED-certified buildings. But sustainability is more than just going green or being green. It's a way of thinking about business — a mode of leadership and behavior that aims to create lasting value as opposed to piling up short-term transactional wins, says Dov Seidman. READ»

Living Dangerously - Issue 41

"Who or what is killing the great women of the corporate world?"READ»

Trust in the Future

When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management.READ»