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Topic: Ron Popeil

  
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The Snuggie Is Everywhere. WTF?

What the Snuggie tells about product creation and marketing.READ»

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Why QVC Is Sold on the Internet

Forget about costume jewelry and vegetable peelers. Today's QVC is a $3.5 billion retailing juggernaut whose strategies for the future are worth their weight in gold.READ»

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A Mad Man Gets His Head Together

Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»

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Rehab: An Advertising Love Story

With a body as old as J. Walter Thompson's, sometimes it pays to have a little work done.READ»

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The Malcolm Gladwell Reader

By the time you finish a Gladwell article, you feel as if you've watched a movie and read an academic journal all at once. Your brain is exercised and entertained, your perspective changed. Many of his New Yorker pieces inspired parts of The Tipping Point and Blink. But not all of them: Here are four provocative articles worth checking out.READ»