Topic: Rolls-Royce plc

Dare to Be Different

Growth may seem to come easily to the "usual suspects" -- companies like Apple, Google, and Procter & Gamble, for example. Less well known are the growth strategies of companies like Rolls Royce and DeWalt. You might not expect these ...READ»

Bottling a Specific Smell of Luxury

Get this. Hundreds of thousands of dollars (Oops! Pounds) have been spent reproducing the distinct smell of leather seats and wooden paneling in the 1965 Silver Cloud Rolls Royce. The smell is impossible to buy but is sprayed into ...READ»

10 Cars That Could Change the Way We Drive

The annual Geneva Motor Show is a showcase event where concept car designers display their vision for the future. Here's a look at ten cars from the show that reveal a greener--and more expensive--future.READ»

What You See Is What You Get -- or Is It?

How can you tell if a company is a great place to work?READ»

Design, Luxury, and Greed

Three weeks ago I watched a movie, The International, with Clive Owen and Naomi Watts. It's a boys' flick about bankers, terrorists and ex-Stassi agents. Besides the glorious violence at the Guggenheim, what caught my eye was the ...READ»

Single Malt, One Smoke

Preferred pairings.READ»

Skylon Rocketplane Brings Us One Flight Closer to Super-Cheap Space Launches

A million Euros of funding (around $1.25 million U.S.) has just been awarded to Reaction Engines Ltd. to develop a radical kind of space launcher known as the Skylon. Far from being a pencils-slim structure rocketing into the sky on ...READ»

Design Thursday: Proving Design Moves Markets

We know that great design fuels revenue and grows margins. But thus far, most companies -- with the possible exception of pioneers like Procter & Gamble and Whirlpool—have been unable to prove it. The main reason is that it's ...READ»

Tom Robertson

Dean, Goizueta Business School at Emory University, Atlanta, GeorgiaREAD»

Smells Like Brand Spirit

In the battle for consumers' attention, some innovative companies are exploring a new branding frontier: scent. Will they be winners by a nose?READ»

Rise of the Aerotropolis

As competition shrinks the globe, the world is building giant airport-cities. They look monstrous to American eyes--and that could be a problem. READ»

The Web Puts You in the Driver's Seat

About 40% of new-car buyers visit the Web before they drive off the lot. So why don't you come along for a test drive of some of the Web's best car-buying sites and resources?READ»

His Word Is Law

Face time with Gordon MooreREAD»

Accountability Dodge Ball: Why CEOs Must Reinvent Marketing ROI

I read that schools have largely eliminated the age old childhood game of dodge ball. You remember it. A group of us lined against a wall. Someone else kicked the ball at us, hard. Everyone moved to keep from being hit because if the ...READ»

BMW: Driven by Design

Chris Bangle and his design gurus are the creative engine inside the hottest car company in the world. But BMW's most breathtaking design may well be its strategy for growth. At the height of its success, when many of its rivals are hunkering down, BMW is making risky bets and unveiling a collection of bold new models. Who says you shouldn't mess with success?READ»

BMW: Driven by Design

Chris Bangle and his design gurus are the creative engine inside the hottest car company in the world. But BMW's most breathtaking design may well be its strategy for growth. At the height of its success, when many of its rivals are hunkering down, BMW is making risky bets and unveiling a collection of bold new models. Who says you shouldn't mess with success?READ»

Collision Course

What happens when the defining industry of the old economy meets the defining medium of the new economy? Meet the in-the-trenches change agents who are working to reinvent Ford, Toyota, and Volkswagen.READ»

Engines of Democracy

The General Electric plant in Durham, North Carolina builds some of the world's most powerful jet engines. But the plant's real power lies in the lessons that it teaches about the future of work and about workplace democracy.READ»

All Systems Go

How General Electric's jet-engine division in Ohio is boosting the company's business in China. A case study in advanced global strategy.READ»

• China's Airport Boom