With "The Design of Business," Roger Martin demonstrates how companies can successfully adopt the methodologies and perspectives that designers use to solve problems and run more efficient, effective and competitive businesses. In a world of increasing sameness with every business looking for an edge, Martin effectively argues for embracing design thinking as business strategy. READ»
There’s a reason Tim Brown, CEO of the design firm IDEO, titled his book, Change by Design. There’s a reason Roger Martin, dean of the Rotman School of Management, titled his book, The Design of Business: Why Design Thinking is ...READ»
A conversation with the author and dean of Rotman School of Management Roger Martin reveals why schools need to include design when teaching business.READ»
By pushing the principles of scientific management too far, corporations are short-circuiting their own futures, says the designiest dean of all the business schools. "The enemy of innovation is the phrase 'prove it,'" Roger Martin says.READ»
Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer.
The act of exploring ...READ»
Roger Martin has come clean: Barack Obama made him cry. In his remarks during the plenary opening of the Skoll World Forum on Social Entrepreneurship at Oxford University, the dean of the University of Toronto's Rotman School of ...READ»
One of my least favorite activities of all time is the icebreaker. You know how it goes: Throw together a bunch of people--six, eight, more than two is too many--and force them to tell each other something silly, secret, anything that ...READ»
While distance learning makes it easier and faster to get an MBA, some vital aspects of a brick-and-mortar education simply can't be converted into ones and zeroes.READ»
Roger Martin
Roger Martin is the dean of the Joseph L. Rotman School of Management at the University of Toronto. He was appointed to a seven-year term beginning on September 1, 1998.
A Canadian from Wallenstein, Ontario, Martin was ...READ»
You don't have to wear black and have an MFA, or spring for pricey journals, to get the latest insider thinking from the design world. Here, expanding on the feature in the magazine, are seven smart blogs worth following.READ»
Claudia Kotchka glides from the design world to the business world and back with ease. Now she has to teach 110,000 employees at Procter Gamble to do the same thing.READ»
No matter what you do for a living, design matters. Meet and learn from 20 visionary men and women who are using design to create not just new products, but new ways of working, leading, and seeing.READ»
The future belongs to -- and is being created by -- unsung heroes and rising stars: people who use their energy, their brains, their passion, and their commitment to make a difference.READ»
F. Scott Fitzgerald once wrote that one sign of a "first-rate intelligence" is the ability "to hold two opposing ideas in mind at the same time and still retain the ability to function." According to Roger Martin, a sure sign of a ...READ»
The phrase "design thinking" is certainly in vogue these days. In design circles, it's been part of the lexicon for several years. Stanford's d. school, to cite just one example, even uses the term on its home page. But now it seems ...READ»
