If it's not, then you'd better write a new script. Forget price, quality, and service. The new competitive arena is the customer's experience. And in a new book, "The Experience Economy," work isn't play -- it's a play.READ»
Free. Perfect. Now. It's what Rob Rodin's customers want -- and what the CEO of $1.2 billion Marshall Industries wants to provide. Meet the middleman of the future, and the company inventing the future of selling.READ»
