From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»
Another starship Enterprise just undertook a bold new mission: This time it's Virgin Galactic's premier space vehicle, which has flown its first manned glide flight. It's another successful step on the road to tourists in space.READ»
It's difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list--Chief Technology Adopter. For without the permission and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future.READ»
NASA's revealed three projects that give us insight into some of its future plans: The watchwords are innovative, fast, new. Is NASA trying to shed its lumbering institutional ways?READ»
Social media manager Jill Fletcher on how Virgin America became the airline of choice for the nerd set, and the customer service challenges presented when everyone on board is connected.READ»
Last Sunday, an article I was reading covered Elon Musk, who made his riches helping to build PayPal and is now CEO of Space X and Tesla Motors. A few years ago, while doing research for my third book, I interviewed Musk. I was struck by the same thing the article covered: does Musk twist reality? READ»
Virgin, Sir Richard Branson's company, is to go into e-publishing, with an iPad-only publication called Maverick. And, if the AdAge report is anything to go by, it sounds like it's going to be a direct competitor to FastCompany.com. ...READ»
In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.READ»
NASA reported last fall that the inadequately funded U.S.
space-flight program was on an "unsustainable trajectory." Perhaps
commercial space travel will pick up the slack. Many regulatory issues
remain unresolved -- passenger ...READ»
Angry? Sad? Stressed? Starring the new slew of of Apps aimed at your mental well-being are a cognitive behavior "referee," a photon energy "buddy," and ... Richard Branson. READ»
Richard Branson gained another small step toward the great leap of space tourism yesterday, when Cecil Field, a commercial airport in Florida, announced they have achieved federal license to the company's new breed of plane-like ...READ»
This blog is part of our Inspired Ethonomics series. Patti Prairie is the CEO of Brighter Planet, a startup whose purpose is to help manage our environmental footprint, you can follow via their blog
We at Brighter Planet regularly ...READ»
Recently, Virgin mogul Richard Branson unveiled the SpaceShipTwo, the world's first commercial space-plane. With three bodies, five hybrid rocket engines, and (apparently) zero room for spaces in its title, the SpaceShipTwo will ...READ»
Forget NASA's giant rockets, forget even the Russian Space Agency's vintage but reliable Soyuz vehicles: The future of space travel for you and me (assuming we're filthy rich) is in private hands. Jeff Bezos' and Richard Branson's, ...READ»
With the title already decided, Jenson Button arrived for the Abu Dhabi Grand Prix, sponsored by Etihad Airways, nicely relaxed. He is 90% certain to sign up with Brawn GP again next year although probably for considerably more money. ...READ»
You know the green movement has hit the big time when flashy investors start getting involved. Earlier today we learned that George Soros is investing $1 billion in clean energy, and now comes word that the Carbon War Room, a ...READ»
LinkedIn is where 45 million professionals connect. For the most professional and compelling branders amongst those professionals, one group stands above the rest providing a resource for inspiration, a place to share insights and someplace to turn to to get reignited.READ»
Thanks to Richard Branson, one lucky fellow will tap the malty brew's semiquincentennial with a Virgin Galactic flight and a zero-gravity pint. (We're buying everyone a round if the winner says, "One two-step pour for man, one foamy ...READ»
As a frontline Nigeria’s social media advocate, blogger in Branding, Public relations and social media category whose blog has earned international recognitions which includes Top 100 Branding blogs in the world as well as Top ...READ»
