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Topic: Renee Mauborgne

  
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Is Management Efficiency A Myth?

The current recession has produced a flood of management "experts" and many leaders of organizations whose only strategy for dealing with the downturn in the economy is cutting costs, layoffs and more efficiency based strategies. The mantra for business for much of the last century has been operational efficiency. So leaders look for ways to cut costs and make the operations lean and mean. Yet much of the rationale for and evidence supporting efficiency as a key management strategy is questionable.READ»

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Strategic Reads

This week's "cover story" on the Web focuses on Cirque du Soleil's strategic approach to business. In a sidebar to that piece, Renee Mauborgne details guidelines from the book Blue Ocean Strategy. If you'd welcome more ideas along ...READ»

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Top 10 Open Source Strategy and Marketing Books for 2010

This is a list of the top 10 Open Source Strategy and Marketing Books to read in  2010. Some are new, some are old but all have a role in open source strategy around:SegmentationPositioningInbound MarketingCommunity ...READ»

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Join the Circus

In 21 years, Cirque du Soleil has grown from a funky band of street performers into a half-billion-dollar global company. It's a high-wire act of smart risk-taking, innovating around the clock, and staying uncomfortable.READ»

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Ideas Are Not Enough

Genius is 1% inspiration, 99% perspiration. Thomas Edison said it nearly a century ago. Few listened. We've been researchers in the field of innovation for several years now. We have shelves full of books on the topic. ...READ»