Relevancy Score: 24
Thu Dec 20, 2007 at 8:36 PM
By Erik du Plessis (Kogan Page, July 2005, 226 pp., $45)
Which ad will move more toothbrushes: one with a freckled kid or one with a cleavage shot? The answer, says author Erik du Plessis, is whichever ad audiences like more. ...READ»