Take a bite out of this scenario and chew on it for a minute:
The time has come for the recruiting awards presentation and the recruiting clan is rushing from the tradeshow floor to see who won what and the coinciding presentation ...READ»
By Erik du Plessis (Kogan Page, July 2005, 226 pp., $45)
Which ad will move more toothbrushes: one with a freckled kid or one with a cleavage shot? The answer, says author Erik du Plessis, is whichever ad audiences like more. ...READ»
