Topic: Red Bull GmbH

It's a (Red) Bull Market After All

The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»

Where Can Commercials Go Next?

Over the few past years I've been playing around with the concept of Contextual branding. The notion of sending the right message, to the right audience, at the right time. Let's make the PSP for example. For some reason it doesn't ...READ»

South by Southwest

It's been called the biggest industry party in the world -- nearly 150,000 attendees, 80-plus venues, and more than 1,800 acts, including Ben Harper this year. But SXSW veterans know the annual music-and-more festival's most ...READ»

Why Fast Is in Retail Fashion

This year marks the 100th anniversary of the hamburger, depending on whom you believe. An invention that mirrored a major shift in human behavior, the humble burger has come to symbolize our preference for a faster retail ...READ»

Social Networking; Bubble or Bankable?

According to popular lore, Joe Kennedy got out of the stock market just before the crash of 1929 when his shoeshine boy started giving him stock tips. Kennedy figured if shoeshine boys were in the game, then there must be a bubble. ...READ»

Now, <em>That's</em> Entertainment Technology

When media and tech collide, the consumer wins. Prepare for a media world of unimaginable freedom and endless choices.READ»

New Brand: A Plane Or A Rocket?

AdAge contributor Al Ries writes that new brands should take off slowly like an airplane, instead of like a rocket ship. He says that it's a myth that marketers should devote great resources to ensure a big-bang launch of new ...READ»

Buy.ology: Why We Buy What We Do

It seems that I spend a great deal of time these days talking about the subconcious emotional drivers of designs. It turns out that there are very good reasons we all "buy" what we do. Reasons that are tied into our biology, ...READ»

Shaun White's Business is Red Hot

His creativity and authenticity kill in the $150 billion youth market.READ»

• Inside the White House

Tech Watch: Obama Launches Video Game Campaign; Microsoft on Windows 7; and Adobe Ships CS4

In a last-minute campaign effort, Obama's team has launched a full force Video Game Campaign extending the candidate's reach into the 18-34 market.READ»

• How to Build a Brand Like Obama
• The Brand Called Obama

Now March 2009

March MON TUE WED THU FRI SAT SUN             01 ...READ»

• Numerology: St. Patrick's Day
• Infographic: St. Patrick's Day
• Infographic: International Hospitality Week

Why Customers Will Pay You to Restrain Them

We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»

• Successful Experiments in Customer Restraint

A 90-Foot Ramp, the East River, and Shaun White: Who Will Win?

Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»

After The Abu Dhabi Grand Prix

With the title already decided, Jenson Button arrived for the Abu Dhabi Grand Prix, sponsored by Etihad Airways, nicely relaxed. He is 90% certain to sign up with Brawn GP again next year although probably for considerably more money. ...READ»

Entrepreneurship: What's With Chocolate?

In the last few days, the world has seen a morass of chocolate-related news. The New Yorker has a story on the hippie-go-lucky founders of Dagoba Chocolate, the popularity of which has surged on a reemergence of interest in natural ...READ»

100 Most Creative People in Business: #25 - Dietrich Mateschitz

Last year, Dietrich Mateschitz's Austria-based company sold 4 billion cans (more than its next three energy-drink competitors combined), reportedly spent more than $300 million on marketing, and pushed the category beyond $30 billion. ...READ»

What Can The Book Business Learn From iTunes?

This week the media is a-squabble over the death rattles coming from the book publishing industry. Yes, it's in dire condition. But a new business model might bring readers back. Call it the Free Lunch model. An article in The Wall ...READ»

HP Releases 24-hour Notebook with Intel SSD

Not long ago, Dell [NASDAQ:DELL] thought it had the ultra-marathon laptop market in the bag with its 19-hour battery. Now HP [NASDAQ:HPQ] has shown them up with their new EliteBook 6930p, a notebook that features a whopping ...READ»

Does Your Company Need a Dedicated Tweeter?

A new study says that big companies just don't get Twitter (PDF file). Of course they don't: They're not paying anyone to get it. The study, performed by Weber Shandwick, says that only about three-quarters of Fortune 100 ...READ»

Read Between the Lines

We're all awash in books, blogs, and reports to keep up in our jobs. Can speed-reading software help us be more productive?READ»

Expand Your Innovation Horizons

Companies must think more radically while still pursuing incremental innovations.READ»

Caffeinated, Aggressive & Brash, Esq.

Startup attitude can shake up a stodgy industry. Just ask the fastest law firm in the country.READ»

• When Eight Figures Simply Won't Do
• The World's 50 Most Innovative Companies

The Wonderful World of Widgets

A sampling of the top widget companies, their offerings, and the businesses benefiting from their services.READ»

Maverick Mogul

As he builds his own digital version of the vertically integrated movie studio, Broadcast.com founder Mark Cuban is questioning everything about the business--and naturally ticking a lot of people off.READ»

Technology: Apple's Leopard, First Take

I'm going to try to be equitable here, because no one needs to read another anti-Vista rant or Apple-is-God paean. Windows does some things very well; its Previous Versions feature in Vista, for example, has rescued a number of my ...READ»