Over the few past years I've been playing around with the concept of Contextual branding. The notion of sending the right message, to the right audience, at the right time. Let's make the PSP for example. For some reason it doesn't ...READ»
The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»
The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»
It's been called the biggest industry party in the world -- nearly
150,000 attendees, 80-plus venues, and more than 1,800 acts, including
Ben Harper this year. But SXSW veterans know the annual
music-and-more festival's most ...READ»
This year marks the 100th anniversary of the hamburger, depending on whom you believe. An invention that mirrored a major shift in human behavior, the humble burger has come to symbolize our preference for a faster retail ...READ»
According to popular lore, Joe Kennedy got out of the stock market just before the crash of 1929 when his shoeshine boy started giving him stock tips. Kennedy figured if shoeshine boys were in the game, then there must be a bubble. ...READ»
It's a tough week for cigarette companies looking to recruit the next generation of smokers. Cigarette companies can no longer lure the young with claims of "light," "mild," "medium," or "low." And candy-flavored cigarettes have ...READ»
Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»
Last year's list of the 100 Most Creative People in Business spanned industries of all sizes--this year's list, which launches later this month, promises to be just as expansive and eclectic. Here we present the top entrepreneurs of ...READ»
AdAge contributor Al Ries writes that new brands should take off slowly like an airplane, instead of like a rocket ship. He says that it's a myth that marketers should devote great resources to ensure a big-bang launch of new ...READ»
In 2009, the Anita Borg Institute for Women and Technology convened high-technology executives at the Technical Executive Forum. The topic: what should executives change in technical organizations in order to improve the recruitment, ...READ»
Last month when our newest client SWAGG/Firethorn asked us to change the "vibe" in their office, I had to reach into my Hip Hop/B-Boy backpack and tap into the world of Graffiti as a solution for their needs. What our client wanted was an attitude change in the form of an art project.READ»
It seems that I spend a great deal of time these days talking about the subconcious emotional drivers of designs. It turns out that there are very good reasons we all "buy" what we do. Reasons that are tied into our biology, ...READ»
In a last-minute campaign effort, Obama's team has launched a full force Video Game Campaign extending the candidate's reach into the 18-34 market.READ»
We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»
Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»
With the title already decided, Jenson Button arrived for the Abu Dhabi Grand Prix, sponsored by Etihad Airways, nicely relaxed. He is 90% certain to sign up with Brawn GP again next year although probably for considerably more money. ...READ»
In the last few days, the world has seen a morass of chocolate-related news. The New Yorker has a story on the hippie-go-lucky founders of Dagoba Chocolate, the popularity of which has surged on a reemergence of interest in natural ...READ»
Last year, Dietrich Mateschitz's Austria-based company sold 4 billion cans (more than its next three energy-drink competitors combined), reportedly spent more than $300 million on marketing, and pushed the category beyond $30 billion. ...READ»
When we test drove the Brammo Enertia and the Zero S last year, we learned three valuable lessons about electric motorcycles: 1. They don't go very fast (50 - 60 mph was top speed) 2. They can't travel very far on one charge (35 - ...READ»
