Last month when our newest client SWAGG/Firethorn asked us to change the "vibe" in their office, I had to reach into my Hip Hop/B-Boy backpack and tap into the world of Graffiti as a solution for their needs. What our client wanted was an attitude change in the form of an art project.READ»
When we test drove the Brammo Enertia and the Zero S last year, we learned three valuable lessons about electric motorcycles: 1. They don't go very fast (50 - 60 mph was top speed) 2. They can't travel very far on one charge (35 - ...READ»
It's a tough week for cigarette companies looking to recruit the next generation of smokers. Cigarette companies can no longer lure the young with claims of "light," "mild," "medium," or "low." And candy-flavored cigarettes have ...READ»
Last year's list of the 100 Most Creative People in Business spanned industries of all sizes--this year's list, which launches later this month, promises to be just as expansive and eclectic. Here we present the top entrepreneurs of ...READ»
In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.READ»
How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.READ»
The Winter Olympics start later this week, which means fans will soon be subjected to ads from the usual suspects, e.g. McDonald's, Visa, Coca-Cola. But Red Bull, which usually steers clear of mainstream sports in favor of alternative ...READ»
Professional Snowbarder/2006 gold medal winner/duder superhero Shaun "Flying Tomato" White is nothing if not a multi-tasker. The subject of Fast Company's February 2009 cover story, he's turned down as many lucrative offers as he's ...READ»
Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world...READ»
In 2009, the Anita Borg Institute for Women and Technology convened high-technology executives at the Technical Executive Forum. The topic: what should executives change in technical organizations in order to improve the recruitment, ...READ»
A new study says that big companies just don't get Twitter (PDF file). Of course they don't: They're not paying anyone to get it.
The study, performed by Weber Shandwick, says that only about three-quarters of Fortune 100 ...READ»
With the title already decided, Jenson Button arrived for the Abu Dhabi Grand Prix, sponsored by Etihad Airways, nicely relaxed. He is 90% certain to sign up with Brawn GP again next year although probably for considerably more money. ...READ»
Last year, Dietrich Mateschitz's Austria-based company sold 4 billion cans (more than its next three energy-drink competitors combined), reportedly spent more than $300 million on marketing, and pushed the category beyond $30 billion. ...READ»
We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»
It's been called the biggest industry party in the world -- nearly
150,000 attendees, 80-plus venues, and more than 1,800 acts, including
Ben Harper this year. But SXSW veterans know the annual
music-and-more festival's most ...READ»
Shaun White will be in New York City this week for the Red Bull Snowscrapers event on Thursday, February 5th. He and 15 of the world's best snowboarders will launch off a 90 foot ramp and compete for $100,000 in prize ...READ»
This week the media is a-squabble over the death rattles coming from the book publishing industry. Yes, it's in dire condition. But a new business model might bring readers back. Call it the Free Lunch model.
An article in The Wall ...READ»
It seems that I spend a great deal of time these days talking about the subconcious emotional drivers of designs. It turns out that there are very good reasons we all "buy" what we do. Reasons that are tied into our biology, ...READ»
