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Topic: Red Bull Energy Drink

GUEST HOST: MARTIN LINDSTROM | 4 comments

Where Can Commercials Go Next?

Relevancy Score: 50
Fri Mar 25, 2005 at 12:26 PM

Over the few past years I've been playing around with the concept of Contextual branding. The notion of sending the right message, to the right audience, at the right time. Let's make the PSP for example. For some reason it doesn't ...READ»

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It's a (Red) Bull Market After All

BY Anni Layne Rodgers
Relevancy Score: 40
Wed Dec 19, 2007 at 8:40 AM

The controversial energy drink in the slim little can has a simple but crafty grassroots marketing strategy that's winning hordes of loyal gen-Y fans. Two branding experts think Coke and Pepsi should be taking notes.READ»