BYDavid Sherwin Relevancy Score: 69 Fri Apr 4, 2008 at 3:12 AM
Sometimes, when seeing an ad whizz by you on a bus, or hearing a spot on the radio, you can reach straight through the ad to the creative brief -- and in a good way. A creative solution to a well-defined business problem can have a ...READ»
Okay—so you’ve got a brilliant, innovative product or service. So
what? If no one knows about it, no one cares about it; it may as well
not exist. The only solution, everyone seems to agree, is PR. But the
best ...READ»
Conflicted about the recent controversy surrounding Gmail advertising? Look no further than the past. More specifically, the annals of radio broadcasting.
Turns out, advertising had a difficult birth in radio. When major ...READ»
BY Scott Kirsner Relevancy Score: 32 Wed Dec 19, 2007 at 7:48 AM
Thanks to soaring fuel prices, lots of creative energy is being applied to alternative energy. The time may finally have come for these three champions of on-the-verge technologies.READ»
BY Anni Layne Relevancy Score: 32 Wed Dec 19, 2007 at 9:13 AM
Pallotta TeamWorks inspires intense loyalty from its customers by disrupting their lives, demanding their money, and subjecting them to physical pain. What is Dan Pallotta's secret?READ»
BY Tim Manners Relevancy Score: 31 Tue Jul 8, 2008 at 5:49 PM
Bigger isn’t always better, and this is particularly true with regard to the power of radio as an advertising medium. But advertises like Google just don't seem to understand radio's true potential. READ»
BYDJ Francis Relevancy Score: 30 Mon Mar 17, 2008 at 7:07 AM
BG and I were driving to work yesterday when I commented on a radio
ad. She said she hadn’t even noticed it and I can’t say I’m surprised.
It was a car ad from one of the big companies - Ford or Chevy, I think
- and it made ...READ»
