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Launching the “Attention” Movement...Distracted, by Maggie Jackson

After finishing Maggie Jackson’s new book, Distracted, I wondered if I was experiencing the same reaction as those who read Rachel Carson’s seminal book on the environment, Silent Spring, in 1962.  Carson’s readers probably ...READ»

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A History of Green Brands 1960s and 1970s – Doing the Groundwork

Written by Landor Associates' Chief Strategy Officer, Russ Meyer, this series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green brandsGreen cars, green cleaners, ...READ»