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Topic: Publishers Weekly

  
The Death of the Book Review [Viral Loop Chronicles Part 2]

Death of the Book Review

Published book reviews don't sell books anymore. All they do is act as marketing fragments for publishers and authors to spin for promotion. Welcome to the Amazon Review Cycle. [Viral Loop Chronicles Part 2]READ»

LEADERSHIP   |  Comment

Make the Buck, Then Pass It

We attend the opening arguments in the cases of Frank Quattrone and Dennis Kozlowski, and learn that, hey, these kingpins were merely powerless cogs (just like us).READ»

76k67k
BOOKS   |  Comment

Small Booksellers Game Wal-Mart, Target, and Amazon

Books: Nowhere is there a more poignant battle between small businesses and their corporate competition. While music, movies, and TV were long-ago digitized by the forces that be, books are the laggard medium, making for a fight that ...READ»

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SIMON   |  1 comment

Simon & Schuster to Sell E-Books by the Chapter

Several big-box retailers scared the hell out of book publishers two weeks ago by announcing they'd be selling popular hardcover books below cost. Fearing that the discounts would put permanent downward pressure on book prices, the ...READ»

Malcom Gladwell
BOOKS   |  3 comments

Malcolm Gladwell: Outliers (His Next Bestseller)

Malcolm Gladwell's latest myth to crack: success. The New Yorker scribe debunks the real reason Bill Gates made it to the top of the world.READ»

Viral Loop Chronicles Part 3

How Gary Vee Crushed His Way to a Bestseller

How can you assure yourself a bestseller? Become a celebrity. [Viral Loop Chronicles Part 3]READ»

FTC Sticks to its Regulations as Blogger Backlash Builds

FTC Sticks to Its Regulations as Blogger Backlash Builds

Today, the Federal Trade Commission responded to an "open letter" from online advertisers that asked for the commission's newly updated guidelines to be scrapped, because they purportedly "muzzle social media" and, thus, inhibit the freeflow of ideas.READ»