Topic: Publicis Groupe SA

The Digital Talent Drought

A couple weeks ago I had the luxury of getting behind-the-scenes access to one of the marketing communications holding companies' agency partner meetings (sorry, can't disclose which one). It quickly became extremely clear the one ...READ»

A Mad Man Gets His Head Together

Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ»

The Buzz Leaves the Hive: Honeyshed is Shuttered

A bold experiment in online shopping  plastered an “Out of Business” sign across its virtual mall today when the Publicis Groupe announced it would suspend David Droga’s creative brainchild, Honeyshed. The site, which paired ...READ»

Fast 50 2008: AKQA

In the annals of advertising history, 2007 will be remembered as the year of the digital acquisition frenzy. Ad holding companies Publicis and WPP, along with tech companies like Microsoft, spent billions of dollars scooping up the ...READ»

• Presenting the 2008 Fast 50
• The World's Most Innovative Companies
• The Faces and Voices of Google

Season's Greediness

I gotta admit: I'm with Keith. If you don't know someone and haven't had previous contact with someone, it's somewhat odd to send them a holiday card. So far this year, I've received three. One came from a reader in Philadelphia, one ...READ»

Luxury's Long Tail

Thanks largely to the deluxe-uccinos at Starbucks and the Michael Graves teapot at Target, it's now an article of faith that luxury is within reach of nearly every man, woman and child. But it also raises an enduring question: When a ...READ»

Creativity Scene

Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring: Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ»

Chinese Digital Marketing- Having an Integrated Plan in 2009

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

Free to Innovate

Fallon Worldwide couldn't thrive on its own. Nor could it lose the creative fire that first fueled its growth. An up-start ad agency learns to love its big-company patron.READ»

29. The Power of O

Previous | Next It's a promise that would make any PR client drool: We'll get you on Oprah! Larry Woodard, whose Vigilante is an independently operated, urban-youth-oriented ad shop owned by Publicis, found himself chatting ...READ»

29. The Power of O

Previous | Next It's a promise that would make any PR client drool: We'll get you on Oprah! Larry Woodard, whose Vigilante is an independently operated, urban-youth-oriented ad shop owned by Publicis, found himself ...READ»

Ask Google Who's Stifling the Information Revolution

"Damn the Man!" Ask.com is figuratively shouting at its customers across the pond -- the Man being Internet giant and search engine competitor, Google. Ask.com is trying to appear hipper and more anti-corporate than Google in new ads ...READ»

Full of Mullarkey

We went looking for a guru with a fresh take, but got taken ourselves. It's about respect, yo!READ»

Werbach Sells Out to Saatchi

Those still on the fence about the sellout status of our September coverboy Adam Werbach--the youngest ever Sierra Club president who's now doing sustainability work for Wal-Mart--are about to be taken for another surprise twist. ...READ»

MTV Plants Its Flag in the Digital World

The network famously missed its chance to buy MySpace. Lesson learned. Now its president, Van Toffler, is investing in dozens of digital media projects. Its 2006 acquisition of Harmonix Music Systems, the maker of the video game Rock Band, could soon develop into a billion-dollar business. And more digital developments seem to surface almost daily, including the launch earlier in the week of MTVmusic.com, MTV's first serious attempt at a full-fledged music-video site; and today's announcement of a deal that will bring the Beatles' music to the Rock Band format.READ»

• MTV’s New Digital Forays
• The Beatles Join MTV’s Digital Empire
• MTV Finally Returns to the Music Video Business

Reinventing the Reel

The phrase "interactive advertising" is everywhere. Bob Greenberg actually makes it.READ»

Mr. Social: Ashton Kutcher Plans to Be the Next New-Media Mogul

How Ashton Kutcher is pioneering a new kind of media business, bridging Hollywood, technology, and Madison Avenue. Really.READ»

• Facebook and Twitter Offer Businesses Opportunities and Challenges