A couple weeks ago I had the luxury of getting behind-the-scenes access to one of the marketing communications holding companies' agency partner meetings (sorry, can't disclose which one). It quickly became extremely clear the one ...READ MORE›
Maurice Lévy, CEO of Publicis Groupe, has bet more than $1 Billion that he can define the future of digital advertising. Getting there has been enough to make anyone a little schizophrenic. READ MORE›
A bold experiment in online shopping plastered an “Out of Business” sign across its virtual mall today when the Publicis Groupe announced it would suspend David Droga’s creative brainchild, Honeyshed.
The site, which paired ...READ MORE›
In the annals of advertising history, 2007 will be remembered as the year of the digital acquisition frenzy. Ad holding companies Publicis and WPP, along with tech companies like Microsoft, spent billions of dollars scooping up the ...READ MORE›
I gotta admit: I'm with Keith. If you don't know someone and haven't had previous contact with someone, it's somewhat odd to send them a holiday card. So far this year, I've received three. One came from a reader in Philadelphia, one ...READ MORE›
Editors around the country have had the perplexing problem of choosing which page of their newspapers to run the Tiger Woods story. Sports? Business? Main news? Lifestyle? The gossip column? All of the above?
Tiger—and the sad ...READ MORE›
Thanks largely to the deluxe-uccinos at Starbucks and the Michael Graves teapot at Target, it's now an article of faith that luxury is within reach of nearly every man, woman and child. But it also raises an enduring question: When a ...READ MORE›
Adweek recently asked several top advertising creatives, "What's your creative Bible?" The books they recommend are by turns surprising -- and inspiring:
Jamie Barrett, Goodby, Silverstein & Partners: When Advertising Tried Harder, ...READ MORE›
Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ MORE›
Fallon Worldwide couldn't thrive on its own. Nor could it lose the creative fire that first fueled its growth. An up-start ad agency learns to love its big-company patron.READ MORE›
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It's a promise that would make any PR client drool: We'll get you on Oprah! Larry Woodard, whose Vigilante is an independently operated, urban-youth-oriented ad shop owned by Publicis, found himself chatting ...READ MORE›
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It's a promise that would make any PR client drool: We'll get you on Oprah! Larry Woodard, whose Vigilante is an independently operated, urban-youth-oriented ad shop owned by Publicis, found himself ...READ MORE›
"Damn the Man!" Ask.com is figuratively shouting at its customers across the pond -- the Man being Internet giant and search engine competitor, Google. Ask.com is trying to appear hipper and more anti-corporate than Google in new ads ...READ MORE›
Those still on the fence about the sellout status of our September coverboy Adam Werbach--the youngest ever Sierra Club president who's now doing sustainability work for Wal-Mart--are about to be taken for another surprise twist. ...READ MORE›
The network famously missed its chance to buy MySpace. Lesson learned. Now its president, Van Toffler, is investing in dozens of digital media projects. Its 2006 acquisition of Harmonix Music Systems, the maker of the video game Rock Band, could soon develop into a billion-dollar business. And more digital developments seem to surface almost daily, including the launch earlier in the week of MTVmusic.com, MTV's first serious attempt at a full-fledged music-video site; and today's announcement of a deal that will bring the Beatles' music to the Rock Band format.READ MORE›
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