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Topic: Product Management

  
CREATIVITY AND INNOVATION   |  Comment

What a Packaging Makeover Can Do For Your Company

BY Saabira Chaudhuri
Relevancy Score: 100
Wed Dec 19, 2007 at 11:07 AM

Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been?READ»

ADVERTISING + PR   |  1 comment

I'm Gonna Wash That Ad Right out of My Hair

BY Chuck Salter
Relevancy Score: 98
Fri Oct 15, 2004 at 8:59 PM

Even if you're not in the WB's target demographic -- and honestly, you'd be reading Tigerbeat's blog if you were -- that's no reason not to tune in tonight at 8 for What I Like About You. According to the WB, this show is about two ...READ»

BRANDING   |  Comment

BRAND STRATEGY: WHERE IS ROI?

BY olaito oluyinka
Relevancy Score: 90
Thu Oct 9, 2008 at 11:41 AM

There is a no disputing the fact that the business world is moving at a breakneck speed and individuals and corporate capability to harness all the tools to make strategy successful is becoming daunting. To get return on brand ...READ»

Want Teens to Notice Your Product Placement? Use the Web
YOUTH PULSE   |  4 comments

Want Teens to Notice Your Product Placement? Use the Web

BY Anastasia Goodstein
Relevancy Score: 83
Fri Oct 16, 2009 at 8:33 AM

Teens and college students are skipping or tuning out traditional advertising more and more, minimizing screens or muting the volume. Being able to be part of the content youth consume or even creating branded content is one way ...READ»

BRAND BUILDING   |  Comment

Brand equity building

BY olaito oluyinka
Relevancy Score: 81
Thu Jan 8, 2009 at 11:45 AM

Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built ...READ»

mgx
MILAN 2009   |  Comment

Milan 2009: A Peek At The MGX Concept Car By Materialise

BY Milan Photo Brigade
Relevancy Score: 75
Mon Apr 27, 2009 at 2:00 PM

A side view of the MGX by Materliase concept car.--Julie Taraska Inside the MGX by Materliase concept car.--Julie Taraska See more pictures from Milan 2009.READ»

BRANDING   |  1 comment

How Equate Equity?

BY Heath Row
Relevancy Score: 74
Tue Jan 13, 2004 at 1:54 PM

A new book by Nick Wreden, FusionBranding: How to Forge Your Brand for the Future challenges conventional wisdom by proposing that brand equity doesn't really matter. Customer equity does. First emerging in the early '90s, the ...READ»

brands
KEVIN RANDALL   |  11 comments

This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D

BY Kevin Randall
Relevancy Score: 71
Tue Sep 15, 2009 at 11:58 PM

While the concept of personal branding has taken off corporate branding seems to go in and out of favor. Economic cycles may have a lot to do with that. With the growth of the Internet and social technology tools, personal branding ...READ»

   |  Comment

Does Your Brand Need to be Born Again?

BY Karen Post
Relevancy Score: 70
Tue Jul 8, 2008 at 5:45 PM

Some brands are timeless: Tiffany's, Ivory Soap, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they represent. Their brand story is clear and consistent in any day ...READ»

CREATIVITY   |  Comment

Goal-Oriented Requirements: Key to Developing Quality Products

BY Don Wilcher
Relevancy Score: 66
Thu Jan 22, 2009 at 2:15 PM

The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ»

BUSINESS   |  Comment

Goal-Oriented Requirements: Key to Developing Quality Products

BY Don Wilcher
Relevancy Score: 66
Thu Jan 22, 2009 at 2:20 PM

The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ»

ELECTRONICS   |  Comment

Goal-Oriented Requirements: Key to Developing Quality Products

BY Don Wilcher
Relevancy Score: 66
Thu Jan 22, 2009 at 2:06 PM

The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ»

BRAND   |  Comment

How a Brand Dies or How Not to Leave Your Brand to Fate

BY David Brier
Relevancy Score: 65
Thu Jul 9, 2009 at 1:32 PM

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ»

   |  72 comments

The Oprah Winfrey (and GM) Show

BY Chuck Salter
Relevancy Score: 65
Tue Sep 14, 2004 at 4:49 PM

It was the ''product placement to end all product placements,'' the Washington Post declared. It epitomized "a marketing era that morphs advertising, public relations, event marketing and product placement into one confusing jumble ...READ»

INNOVATION   |  3 comments

The Good Brand

BY Linda Tischler
Relevancy Score: 64
Wed Dec 19, 2007 at 7:43 AM

Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ»

CONCEPTUAL DESIGN   |  1 comment

A Sustainable Concept

BY Delia Bonfilio
Relevancy Score: 64
Fri Nov 28, 2008 at 4:05 PM

Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ»

CONSUMER PRODUCTS   |  Comment

Kensington To Make Your Desk Wire-Free

BY Chris Dannen
Relevancy Score: 63
Mon Aug 18, 2008 at 10:53 PM

Computer accessory maker Kensington [NYSE:ABD] has introduced a new product to market that capitalizes newly on the "wireless" wave: a USB docking station that is -- you guessed it -- wireless. Let's say you bring ...READ»

INNOVATION   |  2 comments

Don't Shout, Listen

BY Fara Warner
Relevancy Score: 62
Wed Dec 19, 2007 at 12:29 AM

At Procter Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P G has turned the Internet into a device for listening to customers -- and for experimenting with its brands.READ»

COMPUTING   |  1 comment

Quick intro

BY Jack Durban
Relevancy Score: 61
Thu Oct 30, 2008 at 3:27 AM

Greetings,  I just discovered Fastcompany and I would like to participate and contribute if I can. I am an author, inventor and product developer. I am intimately familiar with advanced technology and innovationand ...READ»

B2B   |  Comment

So THAT’S What the Customer Wants!

BY Dan Adams
Relevancy Score: 61
Fri Oct 24, 2008 at 12:32 PM

Yesterday, I had more fun than a trainer/consultant has the right to have. Each of my client’s teams was presenting its Business Case—the justification for proceeding into the development stage for a new product. In product ...READ»

Ivan Glickman
AMEX   |  Comment

Who Gets "It"? Marketers That Develop Brand "Programs", Not "Campaigns"

BY Alder Crocker
Relevancy Score: 60
Mon Aug 18, 2008 at 7:57 PM

Marketing schizophrenia can be defined in many ways, but one of the most compelling barometers I've found is an advertiser's consistent creation of short term "campaigns". (And of course, use of the term brand campaign.) ...READ»

CAREER   |  5 comments

Brand Manager for Your Career

BY David Sandusky
Relevancy Score: 59
Sun Jan 27, 2008 at 2:30 PM

My days as an executive recruiter generalist provided insight into many businesses and disciplines. It was the Brand Manager role in many executives and some entrepreneurs I love to apply to the personal brand manager required in ...READ»

BRANDING   |  1 comment

The Brand Called UK II

BY Heath Row
Relevancy Score: 59
Mon Feb 23, 2004 at 4:57 PM

No sooner had I posted that previous entry, did FC Now reader Kirsten Osolind email me a recent piece on Chicago's brand. City leaders just finished a year-long research project designed to discover Chicago's brand identity: slightly ...READ»

   |  Comment

DMI Branding Conference - Day Two


Relevancy Score: 58
Thu May 18, 2006 at 12:30 PM

The Design Management Institute kicked off day two of this year's conference, Design + Brand + Experience, with two presentations from global brand leaders. The first presentation, from Verena Kloos, president of BMW Group's ...READ»

ELECTRONICS   |  Comment

New Product Development Tools

BY Don Wilcher
Relevancy Score: 58
Wed Sep 17, 2008 at 1:24 PM

According to Don Debelak in his book, How to Bring a Product  To Market for Less Than $5,000,  a product can be developed by "taking apart existing products and use their parts to  make a new product."  Well, that ...READ»

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