Topic: Product Management

What a Packaging Makeover Can Do For Your Company

Recently, some of the world's best-known companies have revamped their images through a radical redesign of their product packaging. Just how successful have these makeovers been?READ MORE›

Can Brands Launch Sustainable Campaigns Without Being Accused of Greenwashing?

Consumers have become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.READ MORE›

• Jamey Boiter's Brand Innovatr blog
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I'm Gonna Wash That Ad Right out of My Hair

Even if you're not in the WB's target demographic -- and honestly, you'd be reading Tigerbeat's blog if you were -- that's no reason not to tune in tonight at 8 for What I Like About You. According to the WB, this show is about two ...READ MORE›

BRAND STRATEGY: WHERE IS ROI?

There is a no disputing the fact that the business world is moving at a breakneck speed and individuals and corporate capability to harness all the tools to make strategy successful is becoming daunting. To get return on brand ...READ MORE›

Do Not Strike Out When Setting New Product Goals

I had the pleasure this year of coaching my daughter's 5th and 6th grade softball team in a local town league. Each girl had their own reasons for coming to the games. To our shortstop; it was critically important that the 3rd baseman ...READ MORE›

Want Teens to Notice Your Product Placement? Use the Web

Teens and college students are skipping or tuning out traditional advertising more and more, minimizing screens or muting the volume. Being able to be part of the content youth consume or even creating branded content is one way ...READ MORE›

Why Product Managers Wear Sneakers

I gave a talk last night to the Silicon Valley Product Management Association. The title of the talk, and this post, refers to the amount of running around outside the building (with the founder) product managers will need to do in a startup. Here is the gist of that talk.READ MORE›

Brand equity building

Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built ...READ MORE›

From "Top Kill" to "Dead Man's Switch": What BP's Oil Spill Lexicon Reveals About Its Brand

As BP scrambles to stop the leak, the misguided brand is drowning in poor word choices that are making its failing efforts feel even worse.READ MORE›

• Jamey Boiter's Brand Innovatr blog
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Milan 2009: A Peek At The MGX Concept Car By Materialise

A side view of the MGX by Materliase concept car.--Julie Taraska Inside the MGX by Materliase concept car.--Julie Taraska See more pictures from Milan 2009.READ MORE›

Logos Get Lost in the Supermarket, Here's Why

With consumer focus shifting towards lines like Walmart's Great Value brand, Jamey Boiter wonders if the days of bright, colorful, attractive logos might be numbered.READ MORE›

• Jamey Boiter's Brand Innovatr blog
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How Equate Equity?

A new book by Nick Wreden, FusionBranding: How to Forge Your Brand for the Future challenges conventional wisdom by proposing that brand equity doesn't really matter. Customer equity does. First emerging in the early '90s, the ...READ MORE›

The Philosophy of MySpace with VP of Product Management

In our tour of MySpace we sat down with Steve Pearman, Vice President of Product Management at MySpace. He tells me what makes MySpace different than its competitors and how his team works to design new features.READ MORE›

This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D

While the concept of personal branding has taken off, corporate branding seems to go in and out of favor. Economic cycles may have a lot to do with that. With the growth of the Internet and social technology tools, personal branding ...READ MORE›

Does Your Brand Need to be Born Again?

Some brands are timeless: Tiffany's, Ivory Soap, even Coca-Cola. They're classic icons in our minds. They've stood the test of time. We know what they are and what they represent. Their brand story is clear and consistent in any day ...READ MORE›

Advice to BP: Forget Your Brand Image and Concentrate on Your Brand's Soul

Jamey Boiter thinks BP should change its name again: From "beyond petroleum" to "better pray."READ MORE›

• Jamey Boiter's Brand Innovatr blog
• Browse more Expert Design blogs

Goal-Oriented Requirements: Key to Developing Quality Products

The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ MORE›

Goal-Oriented Requirements: Key to Developing Quality Products

The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ MORE›

Goal-Oriented Requirements: Key to Developing Quality Products

The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the marketplace is because of bad feature/function set requirements presented ...READ MORE›

Carrier AC to bring Air Purifier Technology to Florida

Carrier Corp. acquired renowned StrionAir in late August 2009. StrionAir is a producer of proprietary air purification systems that developed the patented “capture and kill” technology. Founded in 1997, StrionAir developed and ...READ MORE›

Why Good Brands Fail

Is your brand underperforming? Do inferior brands position your brand, putting you in a defensive role having to "prove" your brand's superiority? Are you sick of your brand blending in, rather than standing out? Herein lays the problem. And the cure.READ MORE›

The Oprah Winfrey (and GM) Show

It was the ''product placement to end all product placements,'' the Washington Post declared. It epitomized "a marketing era that morphs advertising, public relations, event marketing and product placement into one confusing jumble ...READ MORE›

How a Brand Dies or How Not to Leave Your Brand to Fate

Use these "7 Deadly Sins of Branding" to help your brand rise above the noise.READ MORE›

The Good Brand

Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.READ MORE›

A Sustainable Concept

Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ MORE›