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Topic: Product Management

  
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Bright Spot for the Music Industry: Product Placement Is Pirate-Proof

Piracy may be leading to a decline in profits for record labels, but product placement is still big business. READ»

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Two Branding Gurus Tell Their Side of the Story, Part 1

What do you get when you get two industry experts to share their views on branding, from two distinct areas of application? READ»

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Why Product Managers Wear Sneakers

I gave a talk last night to the Silicon Valley Product Management Association. The title of the talk, and this post, refers to the amount of running around outside the building (with the founder) product managers will need to do in a startup. Here is the gist of that talk.READ»

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How Frederik Jung-Rothenhaumlusler Detects Fertile Land from Above

Product development manager, RapidEye Brandenburg an der Havel, Germany Jung-Rothenhäusler, 51, uses satellite imaging and technology to help farmers detect and solve field deficiencies. "Each plant has a genetic code or ...READ»

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Do Not Strike Out When Setting New Product Goals

I had the pleasure this year of coaching my daughter's 5th and 6th grade softball team in a local town league. Each girl had their own reasons for coming to the games. To our shortstop; it was critically important that the 3rd baseman ...READ»

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Why Good Brands Fail

Is your brand underperforming? Do inferior brands position your brand, putting you in a defensive role having to "prove" your brand's superiority? Are you sick of your brand blending in, rather than standing out? Herein lays the problem. And the cure.READ»

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Personal Branding Goes Gaga

Not satisfied with the small screen any more, Lady Gaga announced her move to the big screen in what she hopes will be the next blockbuster music movie even though there is no script, producer, director, or plan.READ»

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Taking the Mystery Out of Scaling a Company

People in startup land often talk about the magic of how few people built Google or Facebook, but today's Google employs 20,000 people and today's Facebook employs 1,500 people. So, if you want to do something that matters, then you are going to have to learn the black art of scaling a human organization.READ»

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BP Gas Station Owners Take Our Advice, Consider Rebranding as Amoco

The Gulf oil disaster obliterated the BP brand name. It's a deserved problem for the company, but what of all the BP gas station owners now faced with a tarnished reputation and declining sales?READ»

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Quiz: Can You Pick the Better Company Names?

What's in a name? Almost everything. At least that's what Robert Buderi over at XConomy believes. According to Buderi, a company name can have a significant impact on your brand, or as he puts it, "A good name evokes what ...READ»

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Do Not Do Sit-Ups

Countless people do sit-ups as part of a regular workout routine to strengthen their back and abs. However, Dr. Stuart McGill, professor of spine biomechanics at the University of Waterloo, has conducted enormous amounts of research on how backs get damaged. So what do sit-ups have to do with business?READ»

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Advice for BP: Change Your Name Back to Amoco

BP bought out the American petroleum company and changed its name. Now might be a good time to go back.READ»

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Lady Gaga's "Alejandro" Video: Why Isn't She Trying to Sell Us Anything?

 If there's one thing we've come to expect from Lady Gaga videos -- apart from flame-shooting metal bustiers and sunglasses made of cigarettes -- it's product placement. "Paparazzi" touted Chanel. "Bad Romance" featured ...READ»

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From "Top Kill" to "Dead Man's Switch": What BP's Oil Spill Lexicon Reveals About Its Brand

As BP scrambles to stop the leak, the misguided brand is drowning in poor word choices that are making its failing efforts feel even worse.READ»

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If You Snooze You Lose: Real-Time Execution Wave & The Speed of Innovation

A Note to Our Readers:  In this installment, my Quantum Leaders colleague, Gregg Gallagher, contributes another post from our Quantum Thinking blog which continues our "Strategic Planning is Dead" ...READ»

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360-Degree Research: Keeping a Well-Rounded Focus on the End User

How can designers make sure the user always stays at the center of their work? Stuart Karten shares his firm's 360-degree approach.READ»

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Advice to BP: Forget Your Brand Image and Concentrate on Your Brand's Soul

Jamey Boiter thinks BP should change its name again: From "beyond petroleum" to "better pray."READ»

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Linkedin Company Follow Helps Job Seekers Find The "Hidden Job Market"

Linkedin unveiled an interesting new capability - Company Follow. This new feature can provide some valuable new help for job seekers. Let's look at what's included in the Company Follow feature and how job seekers can use it ... READ»

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TOMS Shoes Teaches Consumer Empathy With a Day Spent Barefoot

The shoe company that provides one pair of shoes for children in need for each pair sold encourages its audience to participate in its brand promise with the global event One Day Without Shoes.READ»

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Boston Toyota Dealer offers Toyota Customer Loyalty Program

Boston Toyota dealer announces new loyalty program offering complimentary maintenance including oil and filter change, tire rotations, inspections and more.READ»

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New Product Development: From Concept to Launch

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts...READ»

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New Product Development: From Concept to Launch

Launching a product will not happen over night. It takes time, horsepower, creativity and smarts to launch a successful product. We will walk you through each stage, from concept to launch, to help guide your new product development efforts...READ»

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Attention all Brands: Apps are the New Website

Step back to 1995. Once in a while, a URL would pop-up at the end of a TV commercial. Unlike the ’90s, URL advertising isn’t as prominent anymore. Why? Consumers expect every brand to have a digital presence. It’s no...READ»

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Can Bank Brands Ever Earn Back Our Trust?

Nearly 200 financial brands, including huge institutions like Lehman Brothers and Merrill Lynch are gone, and brands like Citi and Bank of America have suffered crushing PR blows.READ»

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Letter to Users:- Xtravo OS discontinued.

Jawoco.Com has discontinued Xtravo OS. Xtravo OS has been discontinued because of various other reasons and one of them is the brand image of Xtravo browser was affected by it. Xtravo OS was launched to become a platform which it did ...READ»