Topic: Print Advertising

HEALTHCARE PRACTICE MARKETING | 1 comment

Six Ways to Build a Better Print Ad

BY Kathy McCoy
Relevancy Score: 100
Thu May 7, 2009 at 7:55 PM

Many healthcare practices advertise their services in newspapers, magazines and yellow pages in an attempt to attract new patients to their practices. To help you avoid wasting money on ads that are neither expertly done nor effective, here are six basic tips for creating a more effective print ad in any medium... READ»

ADVERTISING INTERNET | 1 comment

The Internet and the Death Rattle of Print Advertising

BY Melissa Riley
Relevancy Score: 95
Sat Aug 9, 2008 at 12:48 PM

The phrase death rattle is not a pleasant one, however, it may describe the current state of print advertising, specifically, as it relates to real estate. Print advertising has been the main venue of real estate advertising for ...READ»

BOTTLED WATER | Comment

Fast Company Takes Home Second Straight Loeb Award!

BY Jocelyn Hawkes
Relevancy Score: 72
Thu Jul 3, 2008 at 12:33 PM

Fast Company announced that it is the recipient of a 2008 Gerald Loeb Award for Distinguished Business and Financial Journalism. Editor-at-Large Charles Fishman’s article “Message in a Bottle,” about the business of bottled ...READ»

ADVERTISING + PR | 1 comment

Memo to Wal-Mart: There are Better Ways

BY David Lidsky
Relevancy Score: 64
Thu Jan 13, 2005 at 3:08 PM

If you opened your local newspaper today, in between the department store white sales and the latest from Iraq, you might have seen Wal-Mart CEO Lee Scott defending the pay and benefits it offers its employees in a full-page ad. The ...READ»

SALES + MARKETING | 2 comments

Viral Blanketing

BY Heath Row
Relevancy Score: 53
Wed Oct 27, 2004 at 6:59 PM

Talk about interoffice advocacy... and then some! When Rob Davis, a relatively new hire at Minneapolis-based PR firm Haberman & Assoc., was hit by a virus on his home PC, he didn't just clean up his hard drive, he started using a new ...READ»

ADVERTISING | 1 comment

Stranger Than Fiction

BY Chase Wegmann
Relevancy Score: 49
Tue Jun 10, 2008 at 1:04 PM

I’m looking for comments on a fictitious ad that was run in several newspapers and their online sites by Philadelphia Media Holdings. The ad’s ran in papers such as The Inquirer, Daily News and on Philly.com and were used as a ...READ»

HEALTHCARE PRACTICE MARKETING | Comment

Let Your Fingers Do the Walking.

BY Kathy McCoy
Relevancy Score: 47
Fri May 1, 2009 at 11:04 PM

According to a recent Practice Builders market survey, more than a third of healthcare practices still use Yellow Pages advertising as one of their primary external marketing tactics. If you're going to use Yellow Pages, make sure to do it right.READ»

CUSTOMERS FIRST 2006 | 10 comments

Looking at ads

BY Jim Gilmore
Relevancy Score: 45
Mon Sep 25, 2006 at 12:44 PM

I must confide that I learn as much from a magazine's advertisements as I do the articles themselves. I don't read them as a consumer, rather as an observer of the passing business parade (and contemporary ad agency thinking). ...READ»

GUEST HOST: JOHN THACKARA | 1 comment

Infinitely Deferred Gratification

Relevancy Score: 41
Thu May 26, 2005 at 1:17 AM

I'm not sure everyone in the financial world is up to speed on the attitudinal shift we're discussing. A half-page ad in last weekend's San Francisco Chronice featured the headline, "Why do we work?" displayed over the photo of an ...READ»

NEWS + CURRENT EVENTS | 4 comments

Running With Fast Company II

Relevancy Score: 37
Mon Aug 11, 2003 at 8:07 PM

What you won't read in this story is that Fast Company is the only business magazine to have increased its circulation last year or that this year we've gained market share in ad pages against both Fortune and Business Week. But ...READ»

BRANDING | Comment

Beer Branding

Relevancy Score: 36
Fri Aug 15, 2003 at 1:33 PM

Heineken has an interesting online branding campaign that goes along with its very funny print campaign. It allows you to send a hoax news story to a friend, purportedly from Maxim or The Sporting News. Titles range from "Study Shows ...READ»

INJURY LEGAL SOLUTIONS | Comment

Injury Legal Solutions - We guarantee results

BY Injury Legal Solutions
Relevancy Score: 35
Mon Apr 6, 2009 at 9:09 AM

Injury Legal Solutions READ»

SUSTAINABILITY | Comment

Sustainability: The Green Age of Advertising

Relevancy Score: 35
Thu Oct 4, 2007 at 12:04 PM

While reading through The New York Times on Monday, I came across a giant blue ad proclaiming "It took 125 years to use the first trillion barrels of oil. We'll use the next trillion in 30." More blue boxes showed up on subsequent ...READ»

ADVERTISING + PR | Comment

Marketing Tuesday: Print Advertising Measurement Evolves to Include Online Responses

BY Saabira Chaudhuri
Relevancy Score: 34
Tue Oct 9, 2007 at 5:41 PM

Online is the new offline. Like most catch phrases this one doesn't really say anything earth-shattering; it isn’t really news that more and more things are going digital. What it does rather neatly encapsulate is that in implying ...READ»

INJURY LEGAL SOLUTIONS | Comment

Injury Legal Solutions - a program that works!

BY Injury Legal Solutions
Relevancy Score: 33
Wed Apr 29, 2009 at 7:11 AM

Injury Legal SolutionsREAD»

INTEL | 3 comments

Rock Star Engineers Debut in Intel's New Advertising Campaign That Focuses on the Future

BY Clay Dillow
Relevancy Score: 33
Wed May 6, 2009 at 11:37 AM

When Intel decided to retool its largest advertising push in years, the chipmaker wanted to make a familiar statement: "our products make everyday life possible." But Santa Clara-based advertising firm Venables Bell ...READ»

CAREER SUCCESS | 2 comments

Lessons in Building Self-Confidence from Helen Gurley Brown

BY Bud Bilanich
Relevancy Score: 32
Mon Oct 6, 2008 at 11:03 AM

Publishing legend and original Cosmo Girl Helen Gurley Brown is now 86 and overssed production of nearly 60 international editions of Cosmopolitan. Her secret: self-confidence. If you want to become self confident you need to do three things. 1) Become and optimist. 2) Face your fears and act. 3) Surround yourself with positive people.READ»

SLUMDOG MILLIONAIRE | 1 comment

Slumdog Springboard: Marketing on the Back of the Oscar-Winning Movie

BY Jeff Chu
Relevancy Score: 31
Thu Mar 26, 2009 at 11:18 AM

The morning after the Oscars, a full-page ad appeared in The New York Times. It had a photo of the Mumbai cityspace and a "Who Wants To Be a Millionaire?" gameboard. "Why do millions of people die from treatable ...READ»

Topic: Print Advertising

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