Topic: Pringles

Four Lessons in Creative Repurposing

Cargill Meat Solutions isn't the first business to find gold in the Dumpster. Four object lessons in creative repurposing.READ»

• Beefonomics: Cargill Meat Solutions Turns Trash to Cash

[me] & goji: Customize Your Cereal

A canister arrived for me early this morning. Too large to contain Pringles or tennis balls, it could have been home to a bottle of whiskey. I opened the lid, peeled back the top, peered inside and found... cereal. Customized, hand ...READ»

Facebook and Twitter Offer Businesses Opportunities and Challenges

Facebook and Twitter offer businesses both opportunities and challenges around the world: About 60% of users are outside the United States.READ»

• Mr. Social: Ashton Kutcher Plans to be the Next New-Media Mogul

The Best Advertising Slogans of All Time According to Digg Users

People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»

• 8 Buzz-worthy Advertising Campaigns
• How to Build a Brand Like Obama
• What Makes a Brand Authentic?

Where In the World is P&G's Jim Stengel?

Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»

Don't Shout, Listen

At Procter Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P G has turned the Internet into a device for listening to customers -- and for experimenting with its brands.READ»

Deviants, Inc.

Deviance tells the story of every mass market ever created. What starts out weird and dangerous becomes America's next big corporate payday. So are you looking for the next mass-market idea? It's out there ... way out there.READ»