Brands are created either by accident or deliberately, and--at times--both.
Here's a good example. Say a start-up company designs a sleeker, more durable type of surfboard because the owner is an avid participant in the sport and ...READ»
What do you do if you want to advertise on the Big Game but only have a $100,000 ad budget? Try a one–second "blink" ad. It's a daunting design challenge to get a powerful brand message to stick.READ»
A canister arrived for me early this morning. Too large to contain Pringles or tennis balls, it could have been home to a bottle of whiskey. I opened the lid, peeled back the top, peered inside and found... cereal. Customized, hand ...READ»
Foursquare, the smartphone app that gives you points and badges for "checking in" at clubs and convenience stores, is about to reach the one-million-user mark. That's a big deal. But it's also a reminder that, try as we might to ...READ»
People take their favorite ads seriously--witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.READ»
Last fall, Jim Stengel, arguably the most powerful person in marketing, left his post as P&G's Global Marketing Officer with no trace of where he'd be heading to next. Today, Stengel revealed to Fast Company that he's now ...READ»
"Oh ar, oi'm a movie pirate, I am. Oh arrrr!"...does that sound sexy to you? Does it bring visions of a be-hatted Johnny Depp to mind? According to some content providers it might, and they want to rename online piracy. Losers.This ...READ»
At Procter Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P G has turned the Internet into a device for listening to customers -- and for experimenting with its brands.READ»
Earlier this week, marketing firm Virtue released its annual list of the top 100 most social brands, where Apple and its many products reigned supreme for the second year in a row. Despite holding less than a quarter of market share in the computing world...READ»
Deviance tells the story of every mass market ever created. What starts out weird and dangerous becomes America's next big corporate payday. So are you looking for the next mass-market idea? It's out there ... way out there.READ»
