Related Content: Portland

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Why Brands Pit One Audience Against Another and Lose Both

BY Simon Mainwaring
Relevancy Score: 31

There must be something about advertising to guys that makes top brands do strange things. Pepsi was reprimanded for its AMP Cola iPhone app that told men to "AMP up before they score". Coca-Cola is now making an equally tasteless appeal. The Coke Zero site invites men to date three half-dressed women at a time and get them to do what they desire.READ»

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"The Social Network," Tiger Woods, and Why Brand-Bashing Is Good for Everyone

BY Simon Mainwaring
Relevancy Score: 18

There's been much discussion about what Mark Zuckerberg and Facebook employees thought of "The Social Network." The picture it paints of their CEO isn't pretty, and such powerful storytelling penetrates the mind of pop culture. But the filmmakers did Mark Zuckerberg a favor.READ»

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The Last Frontier of Social Media: Unborn Babies

BY Simon Mainwaring
Relevancy Score: 53

A study published this week by Internet Security Firm AVG states 5% of babies under 2 have social media profiles, 7% have an email address, and 81% of two-year-olds have a digital footprint. Now's never been a better time to Pimp My Ultrasound.READ»

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Social Media vs. Anti-Social CEO

BY Simon Mainwaring
Relevancy Score: 29

It's difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list--Chief Technology Adopter. For without the permission and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future.READ»

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How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing

BY Simon Mainwaring
Relevancy Score: 50

We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries filling the voids left by traditional businesses.READ»

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What to Do When Good Brands Make Bad Things? Or Bad Brands Do Good?

BY Simon Mainwaring
Relevancy Score: 37

Pepsi makes brown sugar water that can contribute to obesity. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called villains contribute to social programs. So what do we do?READ»

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Branded Virtual Goods and What Good They Can Do

BY Simon Mainwaring
Relevancy Score: 40

Brands hope to use virtual goods to soak up any discretionary spending especially among the Web-savvy under-40 crowd. Analysts agree that the virtual goods market will be worth over $2 billion this year. This is just one way that brands are responding to a very real challenge--how to make themselves relevant, sharable, and likable within the social ecosystem.READ»

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Do Ad Agencies Have a Future and, If So, What Does It Look Like?

BY Simon Mainwaring
Relevancy Score: 37

As seminars at the Cannes Advertising Festival this year revealed, the industry recognizes it is under assault from new technology and competitors. The wisest are re-inventing themselves as they help their clients to do the same, but much of the industry is still suffering from a "Mad Men" hangover.READ»

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Top Ten Reasons Why BP's Advertising Is a Disaster

BY Simon Mainwaring
Relevancy Score: 17

BP's PR efforts around the Deepwater Horizon disaster have pitted traditional media (such as TV and newspaper ads) against social media (such as the Boycott BP page on Facebook that has received close to a million "Likes" or the BP logo competition run by Greenpeace).READ»

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Pure Process: An Insider's Guide to the Business of Advertising Thinking

BY Simon Mainwaring
Relevancy Score: 32

"The Creative Process Illustrated" is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns.READ»

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Where to Start if Your Brand Wants to Build an Online Community

BY Simon Mainwaring
Relevancy Score: 52

While it can be argued that social media is broadcast word of mouth marketing, to treat it as such is to overlook the key to social media success. Brands like Zappos, Starbucks, and Ford have large communities because they talk tirelessly to their fans or followers.READ»

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How Social Gaming Uses Virtual Giving to Get Real Results

BY Simon Mainwaring
Relevancy Score: 24

One of the most encouraging applications of social gaming is the ability to leverage its popularity to generate contributions to causes and humanitarian crises. We saw this when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars, and Zynga Poker with proceeds going to victims of the Haiti earthquake.READ»

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"The products are original. It's the brands that are fake."

BY Simon Mainwaring
Relevancy Score: 66

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in "The New York Times magazine" last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers.READ»

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Good-bye "What's Next", Hello "What's Now"

BY Simon Mainwaring
Relevancy Score: 53

The advertising and entertainment businesses are undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing, and most businesses are being forced to become far more entrepreneurial not just to survive, but to position themselves for the future.READ»

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How Social Networks Reshape Business by Reshaping Us

BY Simon Mainwaring
Relevancy Score: 26

What are the the forces and dynamics that drive social networks? READ»

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Your Computer Is Punk: A Rock Star's View of The Influence Project and Social Media

BY Mark Borden
Relevancy Score: 35

This interview is part of our ongoing series related to The Influence Project. When I saw that Dave Allen--the original bassist for the seminal post-punk band Gang of Four and the digital anthropologist at the Portland-based ad ...READ»

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City of Bangkok: Social Unrest, Poverty, Dazzling Nightlife

BY Jenara Nerenberg
Relevancy Score: 41

Can we ignore violence and forgive urban vice in the name of the cool factor?READ»

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Anti-Tourism Campaign Tars Alberta, Canada, Draws Parallels to Gulf Spill

BY Ariel Schwartz
Relevancy Score: 30

The next region to lose tourists to the Gulf oil disaster might be... Alberta, Canada--not because of any direct connection to what's going on in the Gulf states, but as the result of an "anti-tourism" campaign from Corporate Ethics ...READ»

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Interview: Will Butler-Adams, CEO of Brompton Bikes

BY Addy Dugdale
Relevancy Score: 30

In an unprepossessing brick block, in an equally nondescript industrial estate on the West of London lies the factory and headquarters of Brompton Bicycles. It's tucked behind a Mercedes-Benz van depot, and I only know I'm in the ...READ»

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Google Editions Seen as a Possible Boon to Independent Bookstores

BY Dan Nosowitz
Relevancy Score: 27

Google Editions, Google's upcoming foray into e-books, is starting to take shape. Editions will position a combination of retailer and wholesaler--and independent bookstores are excited about that.READ»

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Almost Genius: Designers on How Kurt Cobain Should Be Immortalized

BY Suzanne LaBarre
Relevancy Score: 21

Courtney Love couldn't have come up with anything weirder.READ»

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Work Smart: Best Telecommuting Tools

BY Gina Trapani
Relevancy Score: 100

Just because you're not physically located in the office doesn't mean you can't be a present, productive, member of your team. These days, working remotely is easier, cheaper, and more necessary than ever. More companies allow ...READ»

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All About AT&T's iPad Hacker, Andrew Auernheimer

BY Addy Dugdale
Relevancy Score: 20

This, people, is Andrew Auernheimer, the hacker who last week exposed 114,000 iPad owners' details courtesy of AT&T's lax security system. He also goes by the name of Escher, but we'll call him by yet another alias: Weev. (Whether ...READ»

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Six Ways Non-Profits Can Use Social Media to Grow

BY Rich Brooks
Relevancy Score: 37

Non-profits can use social media to engage their audience, raise funds and handle internal and external communication. Non-profit consultant Alex Steed explains how.READ»

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Maine Kia Offers Enhanced Selection of 2010 Optima Cars

BY maine car dealership
Relevancy Score: 13

Bill Dodge Kia serving Portland area consumers offers a wide selection of the 2010 Kia Optima sedans. The Optima is Kia’s five passenger, front wheel drive mid-size sedan.READ»

Topic: Portland