Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company was right, and it may have launched a new star. Or not.READ»
This fall, I am working on wrapping up the manuscript for a book called Spreadable Media, a collaboration with MIT Convergence Culture Consortium. In short, businesses are looking at how content that circulates ultimately makes ...READ»
A parallel has been drawn between travel distribution and music distribution. Specifically, as to how the music distribution business has undergone changes that have decimated many of the industry leaders. This change seemed bad at first--that is, until Apple stamped it with a brand new spin and gee-whizzed some not terribly creative ways to make a buck at it.READ»
Music, music app, tomato, tomahto? Seems so, lately. Artists from
Metallica to Mariah Carey have created apps, offering insider
information or employing voice-recognition software to rate users'
singing ability (Mariah Carey-oke, ...READ»
Will the former KCRW "Morning Becomes Eclectic" tastemaker and "Star Maker of the Semipopular" find the next Coldplay, Interpol, or Norah Jones -- or just offer sweet relief from bland Internet music video?READ»
We heard this rumor last week, and now it's official: GM is issuing a major update to its OnStar system, adding media controls, text-to-speech text messaging, Facebook, and even an app store. READ»
The oft-flawless company stumbled in Ping's launch, and the reasons why are representative of Apple's relationship with consumers, record labels, and Google.READ»
Hot new code, three-way Chrome browser action, and tunes by indie rock darlings--it's everything a geek could want (short of a girlfriend). UPDATE: Arcade fire's feats win the Grand Prix at Cannes Lions!READ»
In this excerpt from "Marketing Lessons from the Grateful Dead," authors David Meerman Scott and Brian Halligan tell us the process in which the Grateful Dead picked a band name, and what companies considering their own brands can learn from them.READ»
This interview is part of our ongoing series related to The Influence Project.
When I saw that Dave Allen--the original bassist for the seminal post-punk band Gang of Four and the digital anthropologist at the Portland-based ad ...READ»
Not willing to drop $50 on Arcade Fire's upcoming tour? No worries--YouTube has you covered.
Announced last night, YouTube will be presenting a five-part concert series called "Unstaged." Co-sponsored by American Express and ...READ»
Tapulous, the firm responsible for iPhone hit Tap Tap Revenge and whose investors include
Justin Timberlake, has been scooped up by Disney. (Back to the Mouse House, Mr. FutureSex.) Tapulous called it a "remarkable day" and is no ...READ»
Up-and-coming bands like Shinedown are helping Warner Music Group pull off the hardest trick in the music biz: redefining the record label for the digital age.READ»
Rock 'n' roll mouthwash aside, if ever a product was made for music, it is denim. The latest bunk-up between jeans and musicians is courtesy of Levi's, which has paired with a bunch of monster artists for its Levi's Pioneer ...READ»
Remember the Weezer Snuggie? The band's just blown past their previous brand-plugging efforts with an unofficial tune to support the U.S. World Cup soccer team at the World Cup. Will it help the fleet-footed squad score goals and stay ...READ»
Grey Group's Let the Music Live On campaign takes the original music piracy slogan--Home Taping is Killing Music--literally, by assassinating the artists.READ»
AOL's been having a tough half-decade or so, but are looking to turn things around with a new content partnership with none other than the tween obsession of the moment, the Jonas brothers. READ»
Video killed the radio star, but cowboys might just save radio. Even as CD sales and legal music downloads slid last year, radio use climbed to 93% among country fans (from 79% the year before). Most listeners tune in for an ...READ»
Rolling Stone will venture into a new medium, food and drink, with the opening of a restaurant/bar in Hollywood this summer. The debut of the music-themed venue comes about 40 years after the opening of the first Hard Rock Cafe. It ...READ»
