With a personality every bit as sweet as a serving of pomegranate frozen yogurt topped with Fruity Pebbles, Pinkberry creative director Yolanda Santosa charmed the audience at the Y Conference with her secret recipe to branding the ...READ»
MTV's larger-than-reality phenomenon, The Hills, is about to return with its fourth season. Spot-on reflective of this twenty-something generation of self-made celebrity, the show's cultural impact is undeniable--even if many of its ...READ»
Cold Stone Creamery may have the highest unit volume in the ice cream category, but its aggressive expansion plan has hit the skids over the past two years. In May, the Scottsdale-based chain, known for its marble-slab mixtures and ...READ»
Malcolm Gladwell often talks about Howard Moskowitz and his work in creating the best Pepsi (or the best Pepsis plural – see http://www.ted.com/index.php/talks/view/id/20 for a 20-min video overview). Howard’s research found the ...READ»
Pinkberry
The Los Angeles Times called it the place that launched 1,000 parking tickets. Most Pinkberry customers consider that a small sacrifice for this tangy blend of frozen yogurt with fresh fruit topping and nothing ...READ»
With help from celeb friends and fancy chairs, the fro-yo chain Pinkberry has whipped up plenty of hype, but can it--and should it--become the Starbucks of soft-serve? READ»
