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Topic: Pillsbury Doughboy

  
BRANDING   |  3 comments

Happy Birthday, Giggles

The Pillsbury Doughboy may be the epitome of long-standing brand characters. So we'd like to wish him a happy birthday. For today, Mr. Giggles with the ticklish belly and chef's cap turns 40.READ»

Kenan Samms
INNOVATION   |  Comment

Farewell to Polaroid instant film

Polaroid instant film went the way of the drive-in movie theater and the typewriter earlier this month when they announced they will close factories in Massachusetts, the Netherlands, and Mexico that make instant film. As part of a ...READ»

Kenan Samms
CAREERS   |  Comment

Careers: 4 Keys to Successful Career Fairs

Have you ever been to, or participated in, large-scale career fairs? On the company side, it’s all about glitz, glam, and making the sale. Whatever happened to job seekers being attracted to great jobs with great companies? Do we ...READ»

INNOVATION   |  Comment

Brands With Character

How to create the next Doughboy? One company takes clients to three-day Character Camps to help overhaul their brand images.READ»