It's difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list--Chief Technology Adopter. For without the permission and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future.READ»
I ran a marathon, once, when I was 16. I trained for several months with my dad, who'd run a bunch of them before. After I finished the race, I felt so crummy that I yelled at him, "How could you let me do this?" But within a few ...READ»
Nike was founded in 1964, and interestingly, the Greek idol inspired the name of victory. However when it began, the imprint was originally known as Blue Ribbon Sports which imported Japanese men watches variety Onitsuka Tiger ...READ»
On the morning that Oscar nominees were announced last month, Nike founder Phil Knight called his son, Travis, at 6 a.m. They both had just gotten word: Coraline, the debut film by their studio Laika, was up for best-animated film. ...READ»
Fathers and sons. Legacy and tragedy. Grand ambition and a multimillion-dollar gamble. The story of how Laika Entertainment came to make Coraline, the first 3-D stop-motion animation film, is as engrossing as anything on the big screen.READ»
Off the Runway There's no shortage of drama at Liz Claiborne ("Project Rehab," April 2008). On election night, Michelle Obama wore a black-and-red dress by Narciso Rodriguez. Unfortunately for Liz CEO William McComb, he had just ended ...READ»
Unless you're an avid gamer, you've probably never heard of Reggie Fils-Aime. But if you are a member of the brand cult otherwise known as Nintendo, Reggie is nothing less than a demigod.
Actually, his title is "chief marketing ...READ»
A great name is like extra octane in a brand. A bad, boring, or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency.
Do you have a name ...READ»
Russ Quackenbush
Award-winning photographer Russ Quackenbush regards his portraits as documents of his subjects' life experiences revealed in their faces and their body language. He brought that sensibility to photographs of Nike ...READ»
Living a quiet life as an animator, Travis Knight never dreamed he'd work for his father. Then the Nike founder gave him an offer he couldn't refuse.READ»
Dan Mintz landed in Beijing without a college degree, a job, or a word of Mandarin. Now he heads up the hottest advertising shop in the country. How one man cracked the Chinese market (by really, really trying).READ»
Jones Soda founder and CEO Peter van Stolk never made it to business school. But shepherding one of today's hottest beverage brands has been an excellent marketing education. Here's what he has learned.READ»
Kevin Plank's improbable hit -- a sweat-wicking undershirt -- kicked off the fastest-growing category of sportswear. Now Nike and other megabrands are in hot pursuit of Under Armour. Welcome to the disrupter's dilemma.READ»
Can a famously high-testosterone company, built on brash ads and male athletic fantasies, finally click with female customers? That's the challenge behind Nike Goddess, whose goal is a once-and-for-all shift in how the company sells to, designs for, and communicates with women.READ»
Wieden+Kennedy's new headquarters has one design goal: to help its people live creative lives. It also has a secret weapon: The Portland Institute for Contemporary Art is a tenant.READ»
After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint.READ»
Stanford Graduate School of Business Professor Michael Ray has taught some of the best-known innovators in Silicon Valley how to be more creative. It's no wonder that both students and executives are clamoring for his lessons.READ»
