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Topic: Peter Arnell

  
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Peapod EV's Look Inspired by Bullet Trains, Sea Turtles, and Space Helmets

The Peapod electric vehicle is, "awkward-looking, strange and offbeat," says Peter Arnell, CEO of the Arnell Group--he ought to know, he designed the plug-in car. "It creates the right amount of disruption for ...READ»

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First Look: Coke Juices Up Its MinuteMaid Packaging

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ»

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25 Ways to Jump-Start the Auto Business

Life-saving ideas from genomics whiz J. Craig Venter, Pimp My Ride star Xzibit, the GEICO gecko guy, the founder of Zipcar, Cisco's smart-garage guru, and more.READ»

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Waiter, There's Pseudo-Science in My Soup

Campbell's chooses "neuromarketing" over consumer feedback in rebranding its iconic soup cans.READ»