Topic: PepsiCo Inc.

The New Faces of Social Media

From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.READ»

The Starbucks Cup Dilemma

"When I take people out here in the winter, sometimes we just lie down on it," says Susan Thoman. She's gesturing to a mound of rich black organic matter the length and height of a warehouse at the Cedar Grove composting plant, a sprawling complex an hour north of Seattle. Sealed under Gore-Tex fabric and "blimped" with fans, the giant piles reach a toasty internal temperature of 130 degrees thanks to beneficial bacteria. They steam in the foggy air, which is scented miraculously with bark mulch, not rot, like the floor of the thicket for which the place is named.READ»

• Surprise Packages
• Goals Rush

PepsiCo: Agricultural Hero?

The fast-food giant unveils its i-crop soil-monitoring system to help farmers around the world manage water and CO2 emissions. What about the rest of us?READ»

Corporate Leadership for the 21st Century: Sustainability Experience Required

You will soon find that no corporate board will hire a CEO or elect a new board member who doesn't have experience in environmental sustainability and social issues. Why would I say this? And where would a corporate person gain ...READ»

Pepsi's Potato Packaging: Will It Peel?

Sustainable chip packaging is a risky thing -- just ask Sun Chips, which junked its high-decibel compostable bag after poor sales. But PepsiCo isn't giving up on the category.READ»

Naked Sells

“We plan to triple our sales of what we call Good for You products, including fruit and vegetable juices, oatmeal, nuts, seeds, low-fat dairy, sports drinks for athletes over the next decade,” explained Dr. Derek Yach, Senior Vice ...READ»

Soda Giant Sets Out to Save the World's Water

PepsiCo, accused of depleting drinking water around the globe, has set bold new goals for water stewardship. Is this bluewashing?READ»

Anything's Possible Through Crowdsourced Corporate Donations

Well, sort of. As crowdsourced corporate giving becomes ubiquitous, Nancy Lublin offers tips to win those contests -- and the increasingly big bucks.READ»

Pepsi Refresh Project's "Do Good For the Gulf" Campaign Takes Off

Launched as an extension to Pepsi's Refresh Project, which crowdsources grants for worthy organizations, the initiative will dole out $1.3 million in grants to projects that help the Gulf--and any projects that directly deal with the environmental impacts of the BP spill don't count.READ»

Freeland's Washington Post Op-Ed Is Wrong: CSR Does Maximize Corporate Profitability

"The cult of corporate social responsibility" is one of the culprits in the BP oil spill, claims Chrsytia Freeland, global editor at large for Thomson Reuters, in her opinion piece in yesterday's Washington Post. How is that? Because, ...READ»

Science Bloggers Outraged by PepsiCo-Sponsored Nutrition Blog

Corporations sponsor blog posts all the time. It's a reality of the world of online journalism--corporations can provide the big bucks necessary to keep the figurative lights on. Why, then, is the scientific community so riled up ...READ»

Pepsi Refresh Project Launches $1.3 Million "Do Good for the Gulf" Initiative

There is no shortage of crowdsourced ideas to clean up the Gulf oil disaster, but Pepsi is the first to step in with crowdsourced solutions to help the Gulf communities affected by BP's monumental blunder. The Do Good for the Gulf ...READ»

Sustainability Faceoff: Coca-Cola vs. PepsiCo

It's easy to have an opinion in the Coke versus Pepsi taste wars, but things get a little murky when corporate sustainability is taken into account. In the new book "The HIP Investor," R. Paul Herman attempts to sort out the sustainability claims of Coca Cola Co. and PepsiCo. So who comes out on top?READ»

The Mekanism Guarantee: They Engineer Virality

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.READ»

• Freaks and Geeks

Pepsi's "Dream Machine" Gives Rewards for Recycling, Giant Check Comes Later

Gimmick or Genius?READ»

Carbon Disclosure Project to Big Companies: Report Your Water Use

Water is one of those resources that is both wasted and undervalued--according to the Organisation for Economic Cooperation and Development (OECD), 47% of the world's population will live in "areas of high water stress" by 2030 if ...READ»

PepsiCo's Designer Salt to Make Potato Chips Healthier

The masses have spoken, and they want healthy food. At least, that's what PepsiCo thinks--the company plans to cut down on sodium, saturated fat, and sugar in all of its brands, while whole grains, fruits, vegetables, nuts, seeds, ...READ»

The 10 Most Addictive Sounds in the World

You're probably among the millions who have experienced it: driving in a car, listening to the radio, and suddenly this song comes on. It is not just any song--this was your favorite song when you were a teenager. As the first few ...READ»

Most Innovative Companies - Consumer Products

Sponsored by by Zachary ...READ»

Most Innovative Companies - All Stars

These companies, featured on our 2008 and 2009 honor rolls, fought a dour economy with renewed creativity and bold initiatives. (Alas, not all fared ...READ»

Dow 10,000 and 10% Unemployment: A Dangerous Reciprocity That Signals Need for Change

Recently, both the Dow and the unemployment rate almost simultaneously broke historical milestones, one good (Dow 10,000) and one bad (unemployment 10%). The lock step ascent of these two metrics has continued since the beginning of ...READ»

Does Carbon Labeling Overwhelm Grocery Shoppers? Tesco Says No

Tesco, a popular British supermarket chain, earlier this month started printing milk pint labels with information about the product's carbon footprint. It seems uncontroversial enough--Tesco already puts carbon labels on orange ...READ»

Food and Beverage Companies Need to Cut Carbon Emissions, or Else

Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»

Burberry and the Next Big Brands to Come From the East

The plaid giant's significant expansion in Singapore signals the winning strategy for becoming a global brand: Woo Asian customers first.READ»

Naked Juice Brings PET Bottles to the Mainstream

Mainstream beverage distributors haven't managed to muster up the energy to produce 100% post-consumer recycled plastic bottles--until now. Naked Juice became the first nationally distributed brand to use PET (polyethylene ...READ»