Topic: Pepsi-Cola

Wish You Were Here?

Three new ways to expand your mind this summer.READ»

A College Drop-Out's Commencement Address

Apple's Steve Jobs showed up at Stanford over the weekend to deliver the 2005 commencement address to grads. As these perfunctory and stereotypical speeches go, this is a very good one filled with personal revelation and ...READ»

The Pepsi Overhaul

You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a ...READ»

Grassroots Leadership - Ford Motor Co.

"We want people at all levels who will take risks and who can make decisions."READ»

The Power of the Brand Story.

Those of us in the daily grind of advertising work in brands all day; brand personality, brand voice, brand building, brand positioning, brand equity, yadi yadi yah.   But in all the day-to-day monotony, how often do we remember the ...READ»

Advertising, Under Review

Unit of OneREAD»

Trust in the Future

When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management.READ»

American Apparel's New Image

In the beginning, American Apparel put a "sweatshop free" label on its t-shirts. But sex turned out to be a better sell than good labor practices. Lessons in the limits of altruism.READ»

• 7 Fabulous Things You Probably Shouldn't Buy
• In Fashion, Green is the New Black

Social Media and The Super Bowl

Big Game commercials take to the InternetREAD»

19 of the Best Super Bowl Commercials, Plus 1 That Won't Even Air

Everyone knows that if your team isn't in the Super Bowl, the biggest (perhaps only) reason to watch are the commercials. Some companies have decided to leak their own Super Bowl spots online so ad geeks have something to drool over ...READ»

The Best Super Bowl Ad Ever!

What if a dozen major marketers joined forces to create one mega ad? The most memorable (yet familiar) spot in TV history.READ»

From Cupcakes to Comic Books: Obama's Brand is Everywhere

With the 44th president of the United States being sworn into office, brands across the nation have geared up to join the celebrations, capitalize on the fervor or just underscore their patriotism. From cookies and cupcakes to comic ...READ»

Ideo's David Kelley on "Design Thinking"

David Kelley, founder of the design firm Ideo and the Stanford d.school, was leading a charmed existence. Then he felt a lump.READ»

• Infographic: The K-12 Educational Experience
• Ideo's Newest Design Projects
• 17 Career Lessons from IDEO's David Kelley

Footballers in Tights Flog SoBe Water for Super Bowl [video]

What does it take to convince NFL superstars like Patriots All-Pro offensive lineman Matt Light (6 ft. 4inches, 305 pounds), New York Giants’s 274 pound defensive end Justin Tuck, and Baltimore Ravens's 250 pound tackle Ray Lewis ...READ»

Tech Blunders in Super Bowl Advertising

The Super Bowl was great football. And some of the spots were really good. But pretty much across the board, the chance for tech to shine or cross promotion to really work failed. Some examples from this Monday morning ...READ»

Ideo's Roshi Givechi Offers Six Ways to Make Energy Conservation Electrifiying

When Roshi Givechi first came to Ideo from Microsoft she thought she had made a mistake. The famously human-centered firm wasn't giving her many opportunities to design for real people. "I thought, is this for me?" she ...READ»

• Ideo's David Kelley on "Design Thinking"

Triumph of the Design Haters: After Facebook and Tropicana, Whose Redesign Is Next to Go?

In a simpler time, design wasn't harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the ...READ»

iFive: Facebook Surrenders, Pepsi Lightens Up, and Boxee Opens Pandora's Box in Today's Innovation News

While you were sleeping, innovation obsessed about, well, everything. Here are today's top stories: Facebook to Whiners: Enough already! The social network's director of product Christopher Cox fell on his sword last night ...READ»

Pepsi Tries Throwback Branding -- with a Premium Price

Marketers are dead certain that consumers always want something fresh and new; meanwhile, consumers often seem to hate big changes—as Pepsi's and Tropicana's disastrous rebrandings just proved. But for some reason, everyone ...READ»

Never Mind! Pepsi Pulls Much-loathed Tropicana Packaging

Laid up with the flu recently, my daughter sent her boyfriend out for chicken soup and orange juice. What he brought back appalled her. "There was this carton of juice on the counter that looked like the generic supermarket ...READ»

The Purer the Better

Let's face it, the purer our drinking water is, the happier we are.READ»

Blend Categories To Create New Ones

Yesterday I began my review of EnlightenNext magazine and its conscious evolution from a newsletter to a mainstream, glossy publication. EnlightenNext is packed with in-depth articles ranging from business and politics to spirituality ...READ»

Pepsi Logo Design Brief: Branding Lunacy to the Max

A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer.READ»

Defensive Stocks: Few and Far Between

Remember when your grandfather believed he was “investing” in the future by purchasing shares of General Motors?  Back then there was an the old saying, “What’s good for GM is good for America.”  GM was the bluest of blue ...READ»

CocaCola’s new look is truly refreshing.

An iconic brand gets a new look...and I think it's great. What do you think?READ»