Topic: Pepsi-Cola

Wish You Were Here?

Three new ways to expand your mind this summer.READ»

Major Companies Are Downloading the Data From Those 100 Million Public Facebook Profiles

Yesterday, a white hat hacker (the good kind) made the public data from 100 million Facebook profiles available to everyone. Today, somebody found out who's interested in it. The names include Apple, Disney, the Church of Scientology, Halliburton, and the UN.READ»

A College Drop-Out's Commencement Address

Apple's Steve Jobs showed up at Stanford over the weekend to deliver the 2005 commencement address to grads. As these perfunctory and stereotypical speeches go, this is a very good one filled with personal revelation and ...READ»

The Pepsi Overhaul

You would rarely see a can of Coke in my house growing up. Pepsi-Cola World (Pepsi’s in-house magazine) was one of my father's first clients when he co-founded the design agency Eisenman & Enock in the early 60's, so we were a ...READ»

Grassroots Leadership - Ford Motor Co.

"We want people at all levels who will take risks and who can make decisions."READ»

The Power of the Brand Story.

Those of us in the daily grind of advertising work in brands all day; brand personality, brand voice, brand building, brand positioning, brand equity, yadi yadi yah.   But in all the day-to-day monotony, how often do we remember the ...READ»

Advertising, Under Review

Unit of OneREAD»

Trust in the Future

When it comes to brand management, Kevin Roberts says that only two things are wrong: brands and management.READ»

American Apparel's New Image

In the beginning, American Apparel put a "sweatshop free" label on its t-shirts. But sex turned out to be a better sell than good labor practices. Lessons in the limits of altruism.READ»

• 7 Fabulous Things You Probably Shouldn't Buy
• In Fashion, Green is the New Black

Lawrence Weiner: Art Is of the Moment, Design Is of the Moment

A short film Debbie Millman and filmmaker Hillman Curtis created with conceptual artist Lawrence Weiner.READ»

• Debbie Millman's Look Both Ways blog

Letter From the Editor: The Best Rivalry in Business, Refreshed

When you're in the media business, you worry about the cost -- and the risk -- of creating a new product from scratch each time. Movies, music, magazines: We all share the same challenge. In comparison, the idea of creating the same ...READ»

Coke Takes Lead in Sustainable Cola Wars With 100% HFC-Free Vending Machines

Coke has officially taken the lead in the ongoing sustainable cola wars with a pledge to cut hydrofluorocarbon (HFC), a potent greenhouse gas, from all vending machines and coolers by 2015. Pepsi, your move.READ»

Brand Marketers Embrace Social Media

If you perform a Google search on any big company’s name with the word Facebook at the end, chances are the top result will be the company’s own official Facebook page. The same goes for Twitter and YouTube. CocaCola and Pepsi, Apple and Microsoft, Target and Walmart—they all have a presence on some social media platform. The Internet was buzzing about the future of social media, media marketing, and how businesses can use social media to their advantage. Within the next year, an astonishing 82 percent of brand marketers will be using social media to promote their brand…READ»

Food and Beverage Companies Need to Cut Carbon Emissions, or Else

Trucost, an environmental data provider, released a report revealing the greenhouse gas emissions and carbon footprints of S&P 500 companies in a number of sectors with the intention of helping said companies prepare for the ...READ»

When Design Is Too Good: Stunning Border Signage Is Deemed a Threat

A daring new sign at the U.S.-Canada border is being dismantled after officials decided it was a target for terrorists. Ellen Lupton asks designer Michael Bierut why.READ»

• Ellen Lupton's Design Your Life blog

The Top Ten Worst Green Brand Names

They may be good for the planet, but these ten product names are just plain bad.READ»

I Am Mommy, Hear Me Roar

I just got back from BlogHer, the largest gathering of female bloggers in America. It's the 5th year of the conference and has grown from a scrappy, homegrown, volunteer effort to a nationally renowned, corporate-sponsored ...READ»

Top 5: Innovative Brand Logo Designs

A brand’s logo is possibly the most defining aspect of the brand itself. We have come to equate a single logo with an entire brand’s mission and purpose. Graphic designers call making logos “visual identity” projects, because they are essentially creating the identity of the brand and the people behind it. There are some obvious examples that are always circulating—Nike’s…READ»

Tech Life | Sima Diane Sistani

Tech Life follows the daily routines of the world's Fastest movers and shakers to find out what products make them click -- and scroll and surf, too.READ»

• Tech Life | Shervin Pishevar (Founder, SGN)

Fudgetown: The Not-So-Sweet Side of Infinite Brand Attachment

Ruminations on an endless love for Keebler cookies...and why it doesn't guarantee satisfaction forever.READ»

• Debbie Millman's Look Both Ways blog

Cheese: The Economics of Entertaining

Debbie Millman's essay about financial independence and appetizer platters, designed by Rodrigo Corral.READ»

• Debbie Millman's Look Both Ways blog

Shopdropping at Wal-Mart: A Retail Experiment

Debbie Millman takes products of her own design to a Wal-Mart Supercenter to see how they hold up to the competition.READ»

• Debbie Millman's Look Both Ways blog

Introducing Guest Blogger Debbie Millman: Design Matters

As host of the radio show Design Matters, Debbie Millman has introduced over one hundred of the world's greatest designers, illustrators, authors and thinkers as her guests. So let me be the first to tell you how daunting it is to introduce Debbie herself.READ»

• Debbie Millman's Look Both Ways blog

GLAAD's Helping Hand

Rashad Robinson, 30, organized GLAAD's inaugural Media Awards in Advertising in October to applaud gay-positive creative in both the LGBT and mainstream press.READ»

• More on Gay Marketing

First Look: Coke Juices Up Its MinuteMaid Packaging

In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.READ»