Topic: Panera Bread Company

BRAND OR DIE: The Downfall of the Institution and the Rise of the Personal Brand

Through the use of emerging technology, and the downfall of the institution, your personal brand is all you've got left. You can learn to control it, build it the way you want it to be, or you can let others control it. You have the choice: Brand or Die.READ»

Rising Dough: Why Panera Bread Is on a Roll

How Panera is thriving by selling real food -- and a gathering space -- in suburbiaREAD»

• Gimme Some Bread

Contributors

Farhad Manjoo "I was recently confronted with a personal example of the true cost of free stuff," says Farhad Manjoo, our tech columnist and author of True Enough: Learning to Live in a Post-Fact Society. "I moved to a new ...READ»

Has Jamba Juice's Controversial Ad Just Pureed Its Billion-Dollar Dreams? [UPDATE]

Smoothie operator Jamba Juice finds itself in the social-media whirl for an ad that reputedly rips off a popular comic strip. Exclusive interviews with Jamba CEO James White and cartoonist David Rees.READ»

10 Ways to Stay Motivated During your Job Search

How do you stay motivated while in career transition? A reader asked me to cover this topic. Especially during winter…if you live in the Northern part of the US, it’s cold, snowy, and tough. If you’re out of work, this ...READ»

10 Ways to Stay Motivated During your Job Search

How do you stay motivated while in career transition? A reader asked me to cover this topic. Especially during winter…if you live in the Northern part of the US, it’s cold, snowy, and tough. If you’re out of work, this ...READ»

Grand Masters

Past Customer Service Champions share their customer service experiences.READ»

The Char Mark Conspiracy

"Would you like that chicken breast cooked in our restaurant, or in a factory in Arkansas?"READ»

Jones Soda's Secret

Peter van Stolk is getting people jonesin' for his soda by turning the brand over to them.READ»

High-Tech Runner-up: Panera Bread

Connecting people pays off.READ»

Four Leaders You Need To Know

They may not be CNBC regulars, but this fab four represent what's needed today: CEOs with vision who also aren't afraid to get their hands dirty.READ»

Chatter

Low-Carb Carnage.READ»

Vote of Confidence

The only thing the economy has to fear is fear itself: indecisive CEOs, risk-averse companies, frightened frontline executives. Take a journey into a different side of corporate America: people and companies that are playing with confidence and playing to win. Their experiences just might boost your confidence.READ»