Women control the majority of household income in the U.S., but
catering to their specific desires (and thus creating a better shopping
experience for both genders) is still a novel concept for some
retailers. In this book, ...READ»
Great retailers know they must be in the rhythm of societal trends. We know how contemporary Apple stores, Abercrombie, Sephora's, and Coach stores feel. But I want to talk about plain old grocery shopping.
Like a CSI episode, where ...READ»
This year marks the 100th anniversary of the hamburger, depending on whom you believe. An invention that mirrored a major shift in human behavior, the humble burger has come to symbolize our preference for a faster retail ...READ»
Calling Margaret Mead: Ad agencies are hiring anthropologists and ethnographers to study and film consumers in their natural environments to see what they really eat, drink, and buy. Hey, check out that grooming and bonding behavior!READ»
"First You Get High on It, Then You Buy It." Amoeba Music Marches to Its Own Beat
Memo to: The Big Bosses at Virgin Megastores Re: Your Next Big Source of Competition
These days, it's hard for monstrously big music retailers to ...READ»
If shopping is the great American indoor sport, why isn't it more fun? Why isn't it easier? Why isn't it better? Paco Underhill, founder of Envirosell Inc., decodes the secrets of retail design to explain the rules behind how we shop.READ»
"Would you want your wife to pee in this place?”
Several years ago, the noted retail anthropologist Paco Underhill brought down the house at a Fast Company event when he posed that question. It was, he said, the one he most ...READ»
Also in this week's New Yorker is an excellent article by Adam Gopnik about the rise and fall of the New York City department store. Citing the failings of such retailers as Lord & Taylor and Bloomingdale's, Gopnik suggests that the ...READ»
