Topic: Oreo Cookies

The Oreo Cookie: Not So Black and White

Is Kraft doing enough? That's the underlying question in The Chicago Tribune's series this week on the Oreo cookie. It's the best-selling cookie on the planet, but, like the Big Mac, it contributes to this country's current obesity ...READ»

Customers First Honorable Mention: Cold Stone Creamery

Cold Stone Creamery Despite all the mysteries of childhood, there was one thing I knew for certain: When September 2nd came around, I would celebrate my birthday with a cake made of chocolate and vanilla ice cream and crumbled Oreo ...READ»

Leadership Is a Muscle

How is your attitude about your abilities affecting your success?READ»

Make Goals Not Resolutions

Your dismal New Year's resolution record--and what your business can learn from it.READ»

• Get Back In The Box
• Analysis of Paralysis

Want to grow your business? Give customers more sprinkles

I had lunch in Chicago with Andy Sernovitz, former head of the Word of Mouth Marketing Association and author of Word of Mouth: How Smart Companies Get People Talking. He invited me to Lou Mitchells, a downtown diner--that's all I ...READ»

Lost in Translation -- How Do Linguistic Differences Affect Global Marketing?

I've lived in various parts of the world over the last few years, and although I'm one of those people who hardly ever watches television, even I've managed to pick up on the fact that the nature and content of commercials, ...READ»

Don’t Forget the Wedding Favors with Help from Edible Gifts Plus

Margo Saunders, owner of EdibleGiftsPlus.com,  can coordinate and enhance your party theme using favors like customized wedding fortune cookies, Rice Krispy treats, brownies, graham crackers, or gourmet chocolate covered Oreo ...READ»

Time to Get Trigger Happy

Creating an environment for your idea will make it more successful.READ»

• rage Marketers Have Created Idea Triggers Better Than Anyone

The Art of the Anti-Apology

Business has had a lot to apologize for. But is anyone actually owning up? We decipher executive remorse codes.READ»

Milk <amp></amp> Cookies and Kudos for Ideas

This company rewards employees for their contributions.READ»

Online "Will and Grace" Sell Apartments

Product placement in TV and movies has become common practice. The placement may be casual, as when a character drinks a diet Coke while bemoaning their lackluster sex life, or it may be blatant, as when an entire storyline revolves ...READ»

Terracycle Upcycles Frito-Lay Bags Into Speakers

We're big fans of Terracycle--the upcycling company that made used junk food wrappers cool--and continue keep tabs on the New Jersey-based company as expands it reach, first into the international market, and now into ...READ»

Why Customers Will Pay You to Restrain Them

We worry about many things. Our kids' grades, our parents' health, the world at large. (Also, will all those unemployed investment bankers have enough to eat?) Add to that list one really odd thing we worry about: our own future ...READ»

• Successful Experiments in Customer Restraint

Photo canvas art-unique idea for creating stunning personalized birthday gifts

There are different options of personalized gifts like photo blanket, photo pillow, photo purse and many more, but many prefer photo canvas products as birthday gifts because of its durability and long lasting features. READ»

McDreamy's Sweater

Have you ever been distracted from the melodramatic interactions between the attractive doctors on Grey's Anatomy with the thought "I wonder where I could buy that sweater?" If so, than you are the target audience for a new ...READ»

Garbage Moguls: The Trashiest Reality TV Show Ever [preview]

Reality shows are often classified as trashy TV. Now things have come full circle with a reality program focusing on--you guessed it--garbage. Garbage Moguls, premiering today on The National Geographic Channel, follows a team ...READ»

Cheesy Goodness

The secret history of online pizza tracking.READ»

Rest for the Weary

Four remedies for insominia that are bound to lull you into dreamland.READ»

Impact: The Three Dollar Avocado

A new organic/natural food store just opened up in town. If you've ever been inside one of these massive chemical free superstores you can appreciate the experience. These are not your corner health food stores with rows of ...READ»