Topic: Online Advertising

Will Online Ads Ever Click?

Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises.READ»

Is Banner Advertising Still Relevant?

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ»

Organic search engine optimisation versus Pay per click advertising

Organic search engine optimisation and Pay per click advertising are the two main methods of online marketing.  Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your ...READ»

Can Your Law Firm Afford a High Google Ranking?

A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. READ»

Print Media Is Dying. Online Revenues Are Tiny. What If the Ads Are to Blame?

The media business is dying. But what if it's not the fault of publishers? What if the crappy state of Internet ads is to blame?READ»

Mobile AdSense Beta Expands as Google's Push to Own Mobile Marketing Gains Traction

Google's anticipated move into mobile advertising came one big step closer to fruition today, as the beta version of Mobile AdSense opened to a broader range of application developers after initial testing with a group of ten apps, ...READ»

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ»

The Ten Most Common Ways Car Dealers and Automotive Interactive Marketers Waste Their Search Advertising Budgets

The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia's personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, ...READ»

Microsoft and Yahoo Losing Search in a BIG Way

The latest search numbers were recently released and it appears that for the month of August once again Microsoft and Yahoo lost market share to Google. What’s worse is that not only are they losing market share in a growing ...READ»

Click Here: The Short, Inglorious History of Online Advertising

The short, inglorious history of online advertising.READ»

• How Much Are You Worth to Facebook?

Psychology of Technology: Ad Out!

No, I’m not talking about the U.S. Open Tennis Championships being held in New York recently. I’m talking about the invasion of Web site real estate by all manner of ads. Have you looked at your most frequently visited Web sites lately, I mean really looked at them. Go back to a few and take a really careful look. What do you see? That’s right, you may not have noticed it before because you’ve become so inured to them, but you may actually see more ads than content on any given Web page.READ»

Search for Tomorrow

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ»

Obama's Web

Watching a bit of the DNC rules committee’s (a committee wrapped in a committee, like the Tootsie Roll center of a Tootsie pop) meeting today on CNN, I discovered yet again that the Democratic race is still not over. It seems that, ...READ»

Big Projections for Online Advertising - Surpass TV, Radio?

On July 14, 2008, Outsell Inc., projected that companies will spend over 105 billion dollars on online advertising - well over the $98.5 billion projected for TV, Radio and Movie advertising budgets combined. It should be noted ...READ»

Online marketing 'to account for 15% of ad spend'

Advertising expenditure on the internet will account for 15 per cent of total global marketing spend in 2010, according to recent research. READ»

ComScore: Online Ads Boost Brands Just as Effectively as TV Campaigns

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ»

Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ»

Ok, it's 2009, Now what?

Search marketing and social networking. How Adviatech is not just keeping up, but moving forward.READ»

Plastic Surgery Marketing Strategies - How to Write Google Ads that Get New Patients

On your Google ad have some psychological or emotional trigger within your ad copy that grabs prospective patients by the eyeballs and pulls them to your website...READ»

Search Engine Advertising

One of the most cost effective forms of advertising for the professional firm is using Pay Per Click (PPC) advertising. In short a firm can bid on an individual key word or phrase. When a user enters the word or phrase to a search ...READ»

Widgets: From Hype to Hits

Last year, Newsweek predicted that 2007 would be "the year of the widget." This July, developers gathered in New York for Widgetcon, a conference devoted exclusively to widgets. Whether or not Widgetcon fulfilled Newsweek's prediction, it signaled that widgets were more than a passing fad on the Web.READ»

Website Designing and Search Engine Marketing Company

A GR brain is a fast growing team of experienced professionals with passion for delivering superior Website Design, Yahoo Store Design and Search Engine Marketing service.READ»

Fast Talk: Search Them

You've got a great new search technology. Now how do you go up against Google, Yahoo, and Microsoft? And why would you even try? These upstarts have answers for every David thinking of taking on an industry Goliath.READ»

Search Engine Optimization Can be the Saving Marketing Technique in a Tough Economy

The internet offers a great variety of marketing opportunities that fit into a small businesses budget. However, some of those such as pay per click, may not be suitable during tough economic conditions. By now, most people probably ...READ»

Online ad spend 'will grow naturally'

An expert has asserted that the online ad spend is likely to continue to grow in proportion to the amount of time consumers spend on the internet. READ»