Topic: Online Advertising

Will Online Ads Ever Click?

Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren't ready to give up on those promises.READ MORE›

Psychology of Technology: Ad Out!

No, I’m not talking about the U.S. Open Tennis Championships being held in New York recently. I’m talking about the invasion of Web site real estate by all manner of ads. Have you looked at your most frequently visited Web sites lately, I mean really looked at them. Go back to a few and take a really careful look. What do you see? That’s right, you may not have noticed it before because you’ve become so inured to them, but you may actually see more ads than content on any given Web page.READ MORE›

Mobile AdSense Beta Expands as Google's Push to Own Mobile Marketing Gains Traction

Google's anticipated move into mobile advertising came one big step closer to fruition today, as the beta version of Mobile AdSense opened to a broader range of application developers after initial testing with a group of ten apps, ...READ MORE›

Print Media Is Dying. Online Revenues Are Tiny. What If the Ads Are to Blame?

The media business is dying. But what if it's not the fault of publishers? What if the crappy state of Internet ads is to blame?READ MORE›

Can Your Law Firm Afford a High Google Ranking?

A major concern of law firms (mid to large firms as well as sole practicing attorneys) is whether or not they will see a return on their search engine optimization. READ MORE›

Organic search engine optimisation versus Pay per click advertising

Organic search engine optimisation and Pay per click advertising are the two main methods of online marketing.  Both these forms of online marketing are aimed at getting highly targeted visitors to your website by making your ...READ MORE›

The Ten Most Common Ways Car Dealers and Automotive Interactive Marketers Waste Their Search Advertising Budgets

The ten most frequent ways car dealers waste their Automotive search marketing budgets based on Ralph Paglia's personal experience and a blog article referenced in an ADM forum comment by Michael Sweigart on November 12, ...READ MORE›

Click Here: The Short, Inglorious History of Online Advertising

The short, inglorious history of online advertising.READ MORE›

• How Much Are You Worth to Facebook?

Microsoft and Yahoo Losing Search in a BIG Way

The latest search numbers were recently released and it appears that for the month of August once again Microsoft and Yahoo lost market share to Google. What’s worse is that not only are they losing market share in a growing ...READ MORE›

Obama's Web

Watching a bit of the DNC rules committee’s (a committee wrapped in a committee, like the Tootsie Roll center of a Tootsie pop) meeting today on CNN, I discovered yet again that the Democratic race is still not over. It seems that, ...READ MORE›

Is Banner Advertising Still Relevant?

All of the clicks for online ads are derived from a mere 16% of internet users, according to a recent study by comScore. That means, you’re optimizing your ad for that 16% of users — a very small audience to capture. As consumers become more digitally savvy, they are less inclined to click on advertisements. What happens for those business owners that do not have audiences in that...READ MORE›

Google to Put Ads into Map Street View?

Always on the cutting edge, Google is once again venturing into a new area of tech – virtual real estate, to be exact. Google has obtained a patent to secure advertising space within its Maps Street View feature, opening up a whole new world of internet advertising.READ MORE›

Search for Tomorrow

The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising.READ MORE›

An Ad Network Story

When I started Consorte Media I talked a lot about how Hispanic marketing relied on anecdotal evidence as opposed to actual data. Now I have a different story to tell.I started Consorte Media in the closet of my one bedroom apartment ...READ MORE›

SEO Advertising Is the Direct Route of Paid SEO Marketing

Paid SEO Marketing is best known as pay-per-click (PPC) or pay-per-lead (PPL), and SEO Advertising often takes the form of Google's adwords.google, Bing's advertising.microsoft and Yahoo's advertising.yahoo. While Yahoo and Bing have ...READ MORE›

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ MORE›

Online marketing 'to account for 15% of ad spend'

Advertising expenditure on the internet will account for 15 per cent of total global marketing spend in 2010, according to recent research. READ MORE›

ComScore: Online Ads Boost Brands Just as Effectively as TV Campaigns

Television advertising may be some of the most expensive marketing a brand can engage in, but consumer goods brands could do just as well pouring their ad dollars into the Web. A comScore study has found that online advertising is at ...READ MORE›

Web Overtakes TV Ad Sales, But Is the Click-Through Rate Still Relevant?

Reports yesterday that Web ad sales have overtaken TV ad sales to become the largest advertising medium in the UK underscore the possibility that the Web holds the key to the future of marketing. But findings by a joint ...READ MORE›

Ok, it's 2009, Now what?

Search marketing and social networking. How Adviatech is not just keeping up, but moving forward.READ MORE›

Plastic Surgery Marketing Strategies - How to Write Google Ads that Get New Patients

On your Google ad have some psychological or emotional trigger within your ad copy that grabs prospective patients by the eyeballs and pulls them to your website...READ MORE›

Connect Organic Website Promotion to ROI with SEO Analysis

Organic website promotion and seo search marketing, as opposed to pay-per-click (PPC) advertising campaigns, focus on the traffic produced by positioning a company in main search lists returned for a keyword search. Although organic ...READ MORE›

Search Engine Advertising

One of the most cost effective forms of advertising for the professional firm is using Pay Per Click (PPC) advertising. In short a firm can bid on an individual key word or phrase. When a user enters the word or phrase to a search ...READ MORE›

What is Organic SEO Marketing and Why is it so Important?

Organic SEO Marketing or search marketing, in short, is the function of driving sales through a marketing effort online, and the only real, true competition to driving online traffic versus paid-advertising or pay-per-click campaigns. ...READ MORE›

A Futures Market For Online Ads

TV has one major advantage over the Internet -- you can buy advertising on shows months in advance. Now one company is trying to siphon off some of those TV ad dollars with a clever prediction tool.READ MORE›