Topic: Online Advertising

Twitter Promoted to Ad Network

In just four short years, Twitter would emerge as something more personal than a social network, it would serve as a human seismograph for facilitating, tracking, and measuring human movement and experiences. Twitter is now starting to introduce new programs that officially position the company as both an integrated information and ad network.READ»

Mark Cuban Funds Startup That Will Track Your Devices

Mark Cuban, the billionaire owner of the Dallas Mavericks and Landmark Theaters, is helping to fund a startup called BlueCava--a firm that hopes to boost your control over online marketing by tracking you online. Privacy advocates, start your engines.READ»

Search Wars: Is Google Losing the Battle With the Bing-Yahoo! Alliance?

Yes. Or no. It depends on which of two new reports you believe. (Both agree, though, that Google maintains a strong lead overall.)READ»

Microsoft Turns From Client to Investor in Real-Time Ad-Bidding Platform AppNexus

Microsoft recently participated in a $50 million round of financing for AppNexus, which has staked out a central place in the real-time online ad buying ecosystem.READ»

What's Behind Yahoo's $55 Million Advertising Splurge in Israel

Yahoo's advertising war with Google and AOL has stepped up a notch with the purchase of Israeli-American firm Dapper for a reported $55 million. The move suggests that Sunnyvale is looking to hit Google where it hurts: Right in the customized ad pocketbook.READ»

• AOL and Google Gobbling Israeli Startups
• Yahoo CEO Carol Bartz: "I'm Just a Manager"

Ad Industry Attempts to Self-Regulate Behavioral Advertising

On Monday, the ad industry launched a self-regulatory program to make behavioral advertising more transparent by including an icon next to ads that track online behavior.READ»

Prove You're Human. Type Our Slogan

Fed up with trying to interpret those meaningless distorted CAPTCHA word-pictures? New York-based startup Solve Media wants to turn your irritation into ad dollars. READ»

A Futures Market For Online Ads

TV has one major advantage over the Internet -- you can buy advertising on shows months in advance. Now one company is trying to siphon off some of those TV ad dollars with a clever prediction tool.READ»

Re-Confirmed Again! Majority of Internet Users Not Willing to Pay for Online Services

This past October, Newsday, the Long Island daily newspaper, was purchased for $650 million, and its Web site, newsday.com, was put behind a pay wall. For just $5 a week, users could gain access to the site, but after three months on the market, how many had subscribed? Thirty-five people.READ»

Advice for SMBs Looking to Market Online

I have a number of friends who own or operate small businesses. The number one question I get from them is how to make online marketing work for their businesses. The irony is the last place I would send them for help is the Internet.READ»

Online, Mobile Ad Spending Explodes, Threatens Traditional Media?

Some thinking about online advertising spend in 2010 suggests that this year it's going to see serious growth, which is fabulous news for new media. But it's potentially bad news for traditional publishing. The analysis is coming from ...READ»

Two Augmented Reality Soccer Apps--USA 1 Germany 0

Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic ...READ»

How to Connect with Consumers

There’s a great guy named Matt at my gym.  Matt’s trainer and my trainer (I know how crazy cliché that sounds) are friends and so Matt and I end up sweating next to each other a lot.  As a result, we often get to ...READ»

BP's Latest PR Tactic: Buying Gulf Oil Disaster-Related Links on Google

Search any of these phrases on Google: oil spill, BP, or Deepwater Horizon. Take a look at the sponsored link on top of the page. It doesn't direct you towards, say, an oil disaster recovery group or news about the spill's impact on ...READ»

Facebook Getting in Your Face

Facebook is ticking off a lot of people with their lack of sincerity regarding our privacy, but are 400 million of us willing to go "cold turkey" and give up our drugs?READ»

Third-Party Ad Networks Respond to Twitter's New Ban

We all knew something like this would come once Twitter decided to make money. But that doesn't make it any easier for the companies hit hard by today's news that Twitter is banning all third party ad networks. The news comes ...READ»

Users “Like” Mobile Advertising, Reports JiWire

To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want...READ»

How to find new customers and creating a path of potential sales to your online business? Its all about Visibility.

When a business has a minimal budget for promotional activity, a press release campaign is often the most effective and cheapest answer to their needs. READ»

Getting Started: Search Engine Marketing

Search Engine Marketing, or SEM, is a form of internet marketing that uses search engine page results or site content to direct customers towards products or offerings. SEM advertising campaigns can appear in either...READ»

SEO Experts know Secret Formulas for Search Engine Ranking

Search companies like Google, Bing/Yahoo, will never voluntarily disclose how their servers determine exactly why, and how their search engine ranking systems work they way they do. The understood reason, suggested by most seo ...READ»

Connect Organic Website Promotion to ROI with SEO Analysis

Organic website promotion and seo search marketing, as opposed to pay-per-click (PPC) advertising campaigns, focus on the traffic produced by positioning a company in main search lists returned for a keyword search. Although organic ...READ»

SEO Advertising Is the Direct Route of Paid SEO Marketing

Paid SEO Marketing is best known as pay-per-click (PPC) or pay-per-lead (PPL), and SEO Advertising often takes the form of Google's adwords.google, Bing's advertising.microsoft and Yahoo's advertising.yahoo. While Yahoo and Bing have ...READ»

Has Google Hit the Ceiling?

Google has just released its first-quarter results and, unsurprisingly, they show that the search engine giant is still making healthy profits, despite the slight cock-up of the Nexus One launch and the China debacle. Profits were up ...READ»

What is Organic SEO Marketing and Why is it so Important?

Organic SEO Marketing or search marketing, in short, is the function of driving sales through a marketing effort online, and the only real, true competition to driving online traffic versus paid-advertising or pay-per-click campaigns. ...READ»

Four Marketing Tips for Small Businesses

You don't have to spend a small fortune to market your business. Simply follow these low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. Here are 4 marketing ideas to help boost your success.READ»